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subject:"Brand management"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Brand-emotional connectivity"
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Brand management
Beziehungsmarketing
Brand-emotional connectivity
Emotion
11
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8
Brand
5
Brand image
5
Markenartikel
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Dimitriadis, Sergios
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Freeman, Lynne
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Moussa, Salim
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Papista, Erifili
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Sarkar, Juhi Gahlot
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Qualitative market research : an international journal
Journal of business research : JBR
54
Journal of retailing and consumer services
51
International journal of hospitality management
42
The journal of brand management : an international journal
37
The journal of product & brand management
34
The journal of services marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
The service industries journal
12
Tourism management : research, policies, practice
12
Journal of travel and tourism marketing
11
Psychology & marketing
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of hospitality marketing & management
10
Journal of promotion management : innovations in planning and applied research
10
Asia Pacific journal of marketing and logistics
9
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
European journal of marketing : EJM
9
International journal of contemporary hospitality management
9
Journal of service theory and practice : JSTP
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Marketing letters : a journal of research in marketing
9
Service business
9
European journal of marketing
8
International journal of market research
8
Journal of service research : JSR
8
Journal of strategic marketing
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
The journal of business & industrial marketing
8
Cogent business & management
7
Journal of business ethics : JOBE
7
Journal of marketing management : MM
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
International journal of internet marketing and advertising : IJIMA
6
Journal of Islamic marketing
6
Journal of customer behaviour
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Journal of the Academy of Marketing Science
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The international journal of bank marketing : IJBM
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Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
2
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
3
I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?
Moussa, Salim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010491600
Saved in:
4
Emotions in supermarket brand choice : a multi-method approach
Spanjaard, Daniela
;
Young, Louise
;
Freeman, Lynne
- In:
Qualitative market research : an international journal
17
(
2014
)
3
,
pp. 209-224
Persistent link: https://www.econbiz.de/10010389560
Saved in:
5
Brand love in emerging market : a qualitative investigation
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 481-494
Persistent link: https://www.econbiz.de/10010430651
Saved in:
6
Exploring consumer-brand relationship quality and identification : qualitative evidence from cosmetics brands
Papista, Erifili
;
Dimitriadis, Sergios
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009503728
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