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subject:"Brand management"
~subject:"trademarks"
~type_genre:"Article in journal"
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Search: subject_exact:"Brand protection"
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Brand management
trademarks
Markenrecht
375
Trademark law
375
Immaterialgüterrechte
102
Intellectual property rights
102
Brand
84
Markenartikel
84
USA
59
United States
59
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49
EU countries
48
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48
Innovation
41
Patent law
40
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40
Patent
39
Welt
33
World
33
Trademarks
30
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27
Grauer Markt
27
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27
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27
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27
Urheberrecht
27
Theorie
24
Theory
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23
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23
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22
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22
Designation of origin
19
Herkunftsbezeichnung
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18
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18
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16
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16
trademark
16
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15
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8
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Article
73
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74
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14
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14
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14
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Sammelwerk
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74
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Petty, Ross D.
5
Wilson, Jeremy M.
4
Block, Jörn
3
Castaldi, Carolina
3
Fisch, Christian
3
Agostini, Lara
2
Crass, Dirk
2
Filippini, Roberto
2
Flikkema, Meindert
2
Krasnikov, Alexander
2
Lopes, Teresa da Silva
2
Man, Ard-Pieter de
2
Nosella, Anna
2
Sandner, Philipp
2
Seip, Marcel
2
Willoughby, Kelvin W.
2
Aggarwal, Rashmi
1
Allegrezza, Serge
1
Amaral, Nelson Borges
1
An, Zhe
1
Baker, Thomas Alexander
1
Belderbos, René
1
Belfanti, Carlo
1
Bellido, Jose
1
Bowrey, Kathy
1
Brison, Natasha T.
1
Cao, Yougen
1
Castro, Rafael
1
Cerviño, Julio
1
Chan, Fiona
1
Chen, Rain
1
Cheng, Kwang-Hwee
1
Chiou, Lesley
1
Cho, Sungho
1
Chumney, Wade M.
1
Cowart, Tammy W.
1
Czarnitzki, Dirk
1
Dadzie, Emmanuel Obed
1
Delphine, Marie-Vivien
1
Derclaye, Estelle
1
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The journal of brand management : an international journal
11
Business history
6
Industry and innovation
4
International journal of intellectual property management : IJIPM
4
Business horizons
3
Regional studies : official journal of the Regional Studies Association
3
Enterprise & society : the international journal of business history
2
Journal of marketing
2
The Estey Centre journal of international law and trade policy
2
African journal of science, technology, innovation & development : AJSTID
1
Asia Pacific journal of marketing and logistics
1
Business history review
1
Development policy review
1
Eastern European journal for regional studies
1
Economics of innovation and new technology
1
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
1
Entrepreneurship theory and practice : ET&P
1
International journal of economics and business research : IJEBR
1
International journal of happiness and development
1
International journal of innovation and technology management
1
International journal of law and management : IJLMA
1
International journal of management and marketing research : IJMMR
1
International journal of sports marketing & sponsorship
1
International journal of the economics of business
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of economics & management strategy : JEMS
1
Journal of historical research in marketing
1
Journal of macromarketing
1
Journal of management and strategy : JMS
1
Journal of marketing research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Knowledge management research & practice : KMRP
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Measuring business excellence : the journal of organizational performance management
1
Papers in regional science : the journal of the Regional Science Association International
1
Research policy : policy, management and economic studies of science, technology and innovation
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ECONIS (ZBW)
74
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51
Do patents, trademarks and designs foster happiness in developed countries? : an empirical analysis
Derclaye, Estelle
- In:
International journal of happiness and development
1
(
2014
)
4
,
pp. 357-368
Persistent link: https://www.econbiz.de/10010505999
Saved in:
52
Branding of geographical indications in India : a paradigm to sustain its premium value
Aggarwal, Rashmi
;
Singh, Harvinder
;
Prashar, Sanjeev
- In:
International journal of law and management : IJLMA
56
(
2014
)
6
,
pp. 431-442
Persistent link: https://www.econbiz.de/10010460799
Saved in:
53
Chops and trademarks : Asian trading ports and textile branding, 1840 - 1920
Zangger, Andreas P.
- In:
Enterprise & society : the international journal of …
15
(
2014
)
4
,
pp. 759-790
Persistent link: https://www.econbiz.de/10010484211
Saved in:
54
Marking your trade : cultural factors in the prolongation of trademarks
Melnyk, Valentyna
;
Giarratana, Marco
;
Torres, Anna
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 478-485
Persistent link: https://www.econbiz.de/10010362103
Saved in:
55
Trademarks, geographical indications and environmental labelling to promote biodiversity : the case of agroforestry coffee in India
Delphine, Marie-Vivien
;
Garcia, Claude A.
;
Kushalappa, C. G.
- In:
Development policy review
32
(
2014
)
4
,
pp. 379-398
Persistent link: https://www.econbiz.de/10010375997
Saved in:
56
Trademark families : characteristics and market values
Block, Jörn
;
Fisch, Christian
;
Sandner, Philipp
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 150-170
Persistent link: https://www.econbiz.de/10010252611
Saved in:
57
Corporate and product bands : do they imporve SMEs' performance?
Agostini, Lara
;
Filippini, Roberto
;
Nosella, Anna
- In:
Measuring business excellence : the journal of …
18
(
2014
)
1
,
pp. 78-91
Persistent link: https://www.econbiz.de/10010373810
Saved in:
58
To be or not to be different : exploration of norms and benefits of color differentiation in the marketplace
Labrecque, Lauren I.
;
Milne, George R.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009742803
Saved in:
59
The strategy tool : the trademark map of best 100 brands in the world
Chen, Rain
;
Liang, Chapie
- In:
Journal of management and strategy : JMS
4
(
2013
)
4
,
pp. 21-31
Persistent link: https://www.econbiz.de/10010227118
Saved in:
60
Intellectual property management and technological entrepreneurship
Willoughby, Kelvin W.
- In:
International journal of innovation and technology …
10
(
2013
)
6
,
pp. 1-42
Persistent link: https://www.econbiz.de/10010230251
Saved in:
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