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subject:"Cause marketing"
~subject:"Nonprofit organization"
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Cause marketing
Nonprofit organization
Cause-Related Marketing
390
Cause-related marketing
390
Consumer behaviour
243
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243
Marketing management
155
Marketingmanagement
155
Corporate Social Responsibility
122
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78
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cause-related marketing
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Grolleau, Gilles
2
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2
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2
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1
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International review on public and non-profit marketing
5
Journal of nonprofit & public sector marketing
4
Journal of business research : JBR
3
European journal of marketing
2
European journal of marketing : EJM
2
Journal of retailing and consumer services
2
Asia-Pacific journal of management research and innovation
1
Baltic journal of management
1
Document de recherche / Laboratoire Montpelliérain d'Économie Théorique et Appliquée
1
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International Review on Public and Nonprofit Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of philanthropy and marketing
1
Psychology & marketing
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Services marketing quarterly
1
The Jossey-Bass handbook of nonprofit leadership and management
1
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ECONIS (ZBW)
32
BASE
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EconStor
1
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1
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1
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
2
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
3
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
4
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
5
How preexisting beliefs and message involvement drive charitable donations : an integrated model
Van Steenburg, Eric
;
Spears, Nancy
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 209-251
Persistent link: https://www.econbiz.de/10012798648
Saved in:
6
Retaining volunteers for the cause : hope and pride associated with cause-related charity events in cancer control
Legg, Melissa
;
Hyde, Melissa K.
;
Chambers, Suzanne K.
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013093293
Saved in:
7
Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented
Stewart, Kristin
;
Dalakas, Vassilis
;
Wardley, Marcus
- In:
Services marketing quarterly
43
(
2022
)
4
,
pp. 466-484
Persistent link: https://www.econbiz.de/10013416991
Saved in:
8
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
9
How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?
Kopalle, Praveen K.
;
Krishna, Aradhna
;
Rajan, Uday
;
Wang, Yu
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 947-966
Persistent link: https://www.econbiz.de/10013399706
Saved in:
10
You're getting warmer : examining a "warmth effect" as antecedent to cause-related purchase intentions for sport-themed CRM
Christian, Ron G.
;
Sarofim, Samer N.
;
Gordon, Brian S.
; …
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 550-562
Persistent link: https://www.econbiz.de/10013399737
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