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subject:"Comparison"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~language:"eng"
~subject:"Arabische Staaten"
~subject:"USA"
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Comparison
Arabische Staaten
USA
Print advertising
12
Printwerbung
12
Advertising effects
8
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8
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5
Werbung
5
Consumer behaviour
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1985-2004
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Beerli-Palacio, Asunción
1
Carlson, Les
1
Hoffmann, Stefan
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Hopkins, Christopher D.
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Hutter, Katharina
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Hyman, Michael R.
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Kalliny, Morris
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Martín-Santana, Josefa D.
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Schwarz, Uta
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Shanahan, Kevin J.
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Journal of current issues and research in advertising : JCIRA
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing communications
4
The journal of media economics
4
JMM : the international journal on media management
3
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Ross School of Business working paper series
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
The journal of services marketing
2
Advances in applied microeconomics : a research annual
1
Advances in business marketing : a research annual
1
Advertising and violence : concepts and perspectives
1
American economic journal : a journal of the American Economic Association
1
Australasian marketing journal
1
Brookings papers on economic activity : BPEA
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CEFIR and NES working papers
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Cutting edge international research
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Department of Management, Università Ca' Foscari Venezia Working Paper
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Economic Analysis Group discussion paper
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Enhancing knowledge development in marketing ; Vol. 21
1
Georgia Tech Scheller College of Business research paper
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Global journal of business research : GJBR
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Health affairs : at the intersection of health, health care, and policy
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Health marketing quarterly
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Information economics and policy : IEP
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of sport management and marketing : IJSMM
1
International marketing review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Journal of fashion marketing and management
1
Journal of global business : JGB ; journal of the Association for Global Business
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ECONIS (ZBW)
6
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1
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
2
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
3
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
4
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
5
"Selling sin" in a hostile environment : a comparison of Ukrainian and American tobacco advertising strategies in magazines
Venger, Olesya
;
Wolburg, Joyce Marquette
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10003807869
Saved in:
6
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
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