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subject:"Comparison"
~language:"eng"
~person:"Calder, Bobby J."
~person:"Nepomuceno, Marcelo Vinhal"
~subject:"USA"
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Comparison
USA
Print advertising
4
Printwerbung
4
United States
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Advertising effects
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Frankreich
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Humor
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Vergleich
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Calder, Bobby J.
Nepomuceno, Marcelo Vinhal
Angelucci, Charles
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Depken, Craig A.
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Kalliny, Morris
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Laroche, Michel
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Phillips, Barbara J.
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Richard, Marie-Odile
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Malthouse, Edward C.
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Cutting edge international research
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising research
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ECONIS (ZBW)
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Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
2
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
3
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
Saved in:
4
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Cutting edge international research
,
(pp. 333-345)
.
2010
Persistent link: https://www.econbiz.de/10003985213
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