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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Journal of international consumer marketing"
~person:"Hermans, Charles M."
~person:"Torres, Ivonne M."
~subject:"Konsumentenverhalten"
~subject:"Online-Handel"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
Online-Handel
Advertising
3
Advertising effects
3
Comparison
3
Vergleich
3
Werbewirkung
3
Werbung
3
Brand
2
Brand image
2
Brand management
2
China
2
Markenartikel
2
Markenführung
2
Markenimage
2
USA
2
United States
2
Attitudes
1
Beziehungsmarketing
1
Bio-Lebensmittel
1
Brand globalness
1
Brand loyalty
1
Consumer-brand relationship
1
Cross-cultural relations
1
Cultural identity
1
Emotion
1
Environmental consciousness
1
Environmental policy
1
Ethnic disidentification
1
Ethnic group
1
Ethnische Gruppe
1
Gender
1
Geschlecht
1
Green marketing
1
Interkulturelle Beziehungen
1
International competition
1
Internationaler Wettbewerb
1
Iran
1
Kulturelle Identität
1
Markentreue
1
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Article
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6
Aufsatz in Zeitschrift
6
Language
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English
6
Author
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Hermans, Charles M.
Torres, Ivonne M.
Khare, Arpita
4
Zúñiga, Miguel Ángel
4
Fazli-Salehi, Reza
3
Madadi, Rozbeh
3
Allan, David
2
Anand, Sandip
2
Arora, Amit
2
Arora, Anshu
2
Chandrasekara, Ruwangi
2
Chikweche, Tendai
2
Clark, Ronald A.
2
Ertz, Myriam
2
Gavish, Yossi
2
Haytko, Diana L.
2
Liu, Yu
2
Lopes, Evandro Luiz
2
Matharu, Gurmeet Kaur
2
Messner, Wolfgang
2
Nguyen Thi Cam Le
2
Nguyen, Thuy D.
2
Parry, Mark E.
2
Prendergast, Gerard P.
2
Raja, Md Washim
2
Shoham, Aviv
2
Siu, Noel Yee-Man
2
Sivapalan, Achchuthan
2
Sohail, M. Sadiq
2
Sorwar, Golam
2
Thoumrungroje, Amonrat
2
Vo Thi Quy
2
Wagner, Ralf
2
Wagner, Udo
2
Wijetunga, Dinuka
2
Wrigley, Cara
2
Xue, Fei
2
Yang, Xiaoming
2
Zhang, Dan
2
Zhang, Tracy Jun-Feng
2
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Published in...
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Journal of international consumer marketing
Journal of consumer marketing
4
Journal of marketing communications
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Services marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Journal of internet commerce
1
Psychology & marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
6
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1
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
2
The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
3
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
4
Social influence on green consumerism : country and gender comparisons between China and the United States
Clark, Ronald A.
;
Haytko, Diana L.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 177-190
Persistent link: https://www.econbiz.de/10012200725
Saved in:
5
Values driving organic food purchase intention : a comparative analysis between a developing Eastern country (Iran) and a developed Western country (US)
Shahriari, Elmira
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 317-329
Persistent link: https://www.econbiz.de/10012200739
Saved in:
6
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.
;
Clark, Ronald A.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Saved in:
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