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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Werbewirkung"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Werbewirkung
Brand management
28
Markenführung
28
Konsumentenverhalten
24
Brand image
19
Markenimage
19
Brand
11
Markenartikel
11
Advertising effects
9
Internet marketing
9
Online-Marketing
9
Advertising
5
Social Web
5
Social web
5
Werbung
5
Designation of origin
4
Herkunftsbezeichnung
4
Marketing management
4
Marketingmanagement
4
Product Placement
4
Product placement
4
Beziehungsmarketing
3
Online retailing
3
Online-Handel
3
Relationship marketing
3
brand
3
product placement
3
purchase intentions
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Credibility
2
Facebook
2
Fashion
2
Glaubwürdigkeit
2
Luxury goods
2
Luxusgüter
2
Mode
2
Personality psychology
2
Persönlichkeitspsychologie
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24
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English
24
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Arli, Denni
2
Akturan, Ulun
1
Anderson, Ronald
1
Arora, Amit
1
Arora, Anshu
1
Attaran, Sharmin
1
Barnes, Liz
1
Bhat, Savita
1
Bozbay, Zehra
1
Chakraborty, Uttam
1
Cheah, Isaac
1
Chen, Huan
1
Craig, Clay
1
Dewi Retno Rosari, Theresia Sri
1
Dodoo, Naa Amponsah
1
Flynn, Mark A.
1
Gautam, Vikas
1
Holody, Kyle J.
1
Huang, Guanxiong
1
Kim Nguyen Thuy Hang Dao
1
Kim, Eunice
1
Kim, Jihye
1
Kim, Soojin
1
Knoll, Johannes
1
Laroche, Michel
1
Lewis, Robert
1
McMillan, Sally J.
1
Notarantonio, Elaine M.
1
Park, Jae Hee
1
Phau, Ian
1
Pomirleanu, Nadia
1
Pounders, Kathrynn
1
Quigley, Charles J.
1
Rashid, Arooj
1
Sambath, Alice
1
Schramm, Holger
1
Sharma, Vikram
1
Shuv-Ami, Avichai
1
Srivastava, R. K.
1
Stephenson, Amber L.
1
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Published in...
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Journal of promotion management : JPM
Journal of business research : JBR
351
Journal of retailing and consumer services
221
The journal of product & brand management
186
The journal of brand management : an international journal
172
Asia Pacific journal of marketing and logistics
64
SpringerLink / Bücher
62
International journal of hospitality management
61
Journal of marketing communications
61
Journal of promotion management : innovations in planning and applied research
55
International journal of advertising : the review of marketing communications
52
Psychology & marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of international consumer marketing
43
Marketing intelligence & planning
43
Journal of strategic marketing
42
International journal of internet marketing and advertising : IJIMA
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
International marketing review
38
European journal of marketing : EJM
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Marketing letters : a journal of research in marketing
35
International journal of consumer studies
33
Journal of Islamic marketing
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
International journal of advertising : the quarterly review of marketing communications
30
Journal of fashion marketing and management
29
Journal of global marketing
29
Journal of the Academy of Marketing Science
29
European journal of marketing
28
Journal of marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of travel and tourism marketing
26
International journal of contemporary hospitality management
25
Global business review
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of market research
24
Journal of hospitality marketing & management
24
Journal of global fashion marketing : JGfM
23
Journal of marketing management : MM
23
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ECONIS (ZBW)
24
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10
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24
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1
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
2
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
3
Attractiveness, purchase intention, and willingness to pay more for global brands : evidence from Turkish market
Akturan, Ulun
;
Bozbay, Zehra
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011979199
Saved in:
4
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
5
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
6
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
7
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
8
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
9
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011875431
Saved in:
10
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
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