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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Markenführung"
~subject:"Social web"
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Consumer behaviour
Markenführung
Social web
Konsumentenverhalten
113
Internet marketing
26
Online-Marketing
26
Theorie
23
Theory
23
Advertising effects
21
Werbewirkung
21
Advertising
19
Preismanagement
19
Pricing strategy
19
Werbung
19
Online retailing
17
Online-Handel
17
Experiment
14
Viral marketing
14
Virales Marketing
14
Social Web
12
E-commerce
11
Electronic Commerce
11
Game theory
11
Spieltheorie
11
Feldforschung
10
Field research
10
consumer search
10
game theory
10
Beziehungsmarketing
9
Product quality
9
Produktqualität
9
Relationship marketing
9
advertising
9
Search theory
8
Suchtheorie
8
field experiments
8
pricing
8
word of mouth
8
Information costs
7
Informationskosten
7
Bayes-Statistik
6
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Article
113
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113
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113
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English
113
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Chintagunta, Pradeep K.
5
Bronnenberg, Bart J.
3
Chan, Tat
3
Dukes, Anthony
3
Lewis, Michael
3
Seiler, Stephan
3
Wang, Yanwen
3
Bruno, Hernan A.
2
Chen, Yuxin
2
Desai, Preyas S.
2
Dubé, Jean-Pierre
2
Dzyabura, Daria
2
Fossen, Beth L.
2
Gopalakrishnan, Arun
2
Hauser, John R.
2
Hill, Shawndra
2
Jiang, Zhenling
2
Johnson, Garrett A.
2
Kadiyali, Vrinda
2
Kuksov, Dmitri
2
Liu, Jia
2
Luo, Xueming
2
Moshary, Sarah
2
Muller, Eitan
2
Narayan, Vishal
2
Park, Young-Hoon
2
Puranam, Dinesh
2
Purohit, Devavrat
2
Rao, Ram C.
2
Sinitsyn, Maxim
2
Sun, Baohong
2
Thomadsen, Raphael
2
Ursu, Raluca M.
2
Wang, Wenbo
2
Yu, Jungju
2
Zhou, Bo
2
Zhu, Yi
2
Abernethy, Jacob
1
Akella, Ram
1
Ameri, Mina
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
1,534
Journal of business research : JBR
1,450
International journal of hospitality management
518
International journal of consumer studies
321
SpringerLink / Bücher
288
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
249
The journal of product & brand management
231
Technological forecasting & social change : an international journal
223
Tourism management : research, policies, practice
220
Management science : journal of the Institute for Operations Research and the Management Sciences
216
Journal of marketing communications
215
Journal of travel and tourism marketing
215
The journal of brand management : an international journal
199
Journal of Islamic marketing
193
Journal of international consumer marketing
193
International journal of contemporary hospitality management
192
International journal of advertising : the review of marketing communications
191
Working paper / National Bureau of Economic Research, Inc.
191
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Discussion paper / Centre for Economic Policy Research
167
Journal of hospitality marketing & management
166
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
157
The international review of retail, distribution and consumer research
155
Journal of the Academy of Marketing Science
151
Journal of strategic marketing
149
Marketing intelligence & planning
148
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Discussion papers / CEPR
139
Marketing letters : a journal of research in marketing
139
Journal of marketing
137
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Journal of internet commerce
131
Journal of fashion marketing and management
127
Tourism management perspectives : TMP
125
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ECONIS (ZBW)
113
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1
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
Saved in:
2
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
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3
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
4
The impact of increase in minimum wages on consumer perceptions of service : a transformer model of online restaurant reviews
Puranam, Dinesh
;
Kadiyali, Vrinda
;
Narayan, Vishal
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 985-1004
Persistent link: https://www.econbiz.de/10012668098
Saved in:
5
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Saved in:
6
What happens when a retailer drops a product category? : investigating the consequences of ending tobacco sales
Goli, Ali
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1169-1198
Persistent link: https://www.econbiz.de/10012796483
Saved in:
7
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
8
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
9
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
10
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
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