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subject:"Consumer behaviour"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of business ethics : JBE"
~isPartOf:"Yearbook of marketing and consumer research"
~person:"Gierl, Heribert"
~person:"Kurz, Peter"
~person:"Stöcker, Björn"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
11
Deutschland
3
Germany
3
Theorie
3
Theory
3
Beziehungsmarketing
2
Choice-based conjoint analysis
2
Conjoint analysis
2
Conjoint-Analyse
2
Decision theory
2
Entscheidungstheorie
2
Präferenztheorie
2
Relationship marketing
2
Simulation
2
Theory of preferences
2
Advertising effects
1
Avoiding and averting returns
1
Bayes-Statistik
1
Bayesian inference
1
Brand
1
Capital income
1
Coffee
1
Cognition
1
Customer perspective
1
Customer satisfaction
1
Decision under uncertainty
1
Direct marketing
1
Direktmarketing
1
Dirichlet Process Mixture
1
Discrete choice
1
Diskrete Entscheidung
1
Drivers for returns
1
E-commerce
1
Electronic Commerce
1
Entscheidung unter Unsicherheit
1
Estimation
1
Experiment
1
Fashion
1
Fotoapparat
1
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3
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2
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Article
11
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Article in journal
11
Aufsatz in Zeitschrift
11
Language
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English
7
German
4
Author
All
Gierl, Heribert
Kurz, Peter
Stöcker, Björn
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Septianto, Felix
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Herrmann, Andreas
4
Ko, Eunju
4
Pornpitakpan, Chanthika
4
Schnittka, Oliver
4
Steiner, Winfried J.
4
Yang, Zhilin
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Arli, Denni
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Dong, Xuebing
3
Fam, Kim Shyan
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Liao, Junyun
3
Olsen, Svein O.
3
Tjiptono, Fandy
3
Tscheulin, Dieter K.
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Bai, Xuesong
2
Baier, Daniel
2
Bandyopadhyay, Argho
2
Bartikowski, Boris
2
Boateng, Henry
2
Casidy, Riza
2
Chao, Chih-Wei
2
Chatterjee, Ravi
2
Chatzidakis, Andreas
2
Chen, Tser-yieth
2
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of business economics : JBE
Journal of business ethics : JBE
Yearbook of marketing and consumer research
Marketing : ZFP ; journal of research and management
18
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of business research : JBR
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cutting edge international research
1
Energy policy : the international journal of the political, economic, planning, environmental and social aspects of energy
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of operational research : EJOR
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Schriften zum Marketing
1
The international review of retail, distribution and consumer research
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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Source
All
ECONIS (ZBW)
11
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11
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1
Multimodal preference heterogeneity in choice-based conjoint analysis : a simulation study
Goeken, Nils
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
94
(
2024
)
1
,
pp. 137-185
Persistent link: https://www.econbiz.de/10014494374
Saved in:
2
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops
Baier, Daniel
;
Stöcker, Björn
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 645-673
Persistent link: https://www.econbiz.de/10013438854
Saved in:
3
New insights in online fashion retail returns from a customers' perspective and their dynamics
Stöcker, Björn
;
Baier, Daniel
;
Brand, Benedikt M.
- In:
Journal of business economics : JBE
91
(
2021
)
8
,
pp. 1149-1187
Persistent link: https://www.econbiz.de/10012653335
Saved in:
4
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
Saved in:
5
Analyzing the capabilities of the HB logit model for choice-based conjoint analysis : a simulation study
Hein, Maren
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
90
(
2020
)
1
,
pp. 1-36
Persistent link: https://www.econbiz.de/10012207109
Saved in:
6
Preis und Qualität als Dimensionen von Kompromissoptionen
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Journal of business economics : JBE
80
(
2010
)
5
,
pp. 495-531
Persistent link: https://www.econbiz.de/10003966093
Saved in:
7
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Saved in:
8
Präferenzen bei Ergebnisambiguität
Gierl, Heribert
- In:
Journal of business economics : JBE
76
(
2006
)
11
,
pp. 1187-1216
Persistent link: https://www.econbiz.de/10003388544
Saved in:
9
Fear of loss of anonymity on the internet and consumers' reactions : an empirical investigation
Gierl, Heribert
;
Hammer, Claudia
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 89-106
Persistent link: https://www.econbiz.de/10001947663
Saved in:
10
Der Effekt der simultanen oder isolierten Präsentation von Wahlmöglichkeiten auf Präferenzen
Gierl, Heribert
- In:
Journal of business economics : JBE
73
(
2003
)
5
,
pp. 499-519
Persistent link: https://www.econbiz.de/10001763177
Saved in:
1
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