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subject:"Consumer behaviour"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing communications"
~subject:"Experiment"
~subject:"Relationship marketing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Experiment
Relationship marketing
Konsumentenverhalten
1,272
Brand image
199
Markenimage
199
Advertising effects
176
Brand management
176
Markenführung
176
Werbewirkung
176
USA
169
United States
169
Advertising
134
Werbung
132
Beziehungsmarketing
107
Brand
105
Markenartikel
105
Internet marketing
103
Online-Marketing
103
Emotion
90
Social Web
87
Social web
87
Personality psychology
82
Persönlichkeitspsychologie
82
Viral marketing
68
Virales Marketing
68
Customer satisfaction
66
Kundenzufriedenheit
66
Marketing management
58
Marketingmanagement
58
Online retailing
57
Online-Handel
57
Cognition
55
Kognition
55
China
54
Decision
49
Entscheidung
49
Perception
43
Wahrnehmung
43
Confidence
40
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Online availability
All
Undetermined
612
Free
15
Type of publication
All
Article
1,270
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
1,272
Aufsatz in Zeitschrift
1,272
Case study
4
Fallstudie
4
Collection of articles of several authors
3
Sammelwerk
3
Bibliografie enthalten
2
Bibliography included
2
Systematic review
2
Übersichtsarbeit
2
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Language
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English
1,272
Author
All
Janiszewski, Chris A.
11
Krishna, Aradhna
8
Laran, Juliano
8
Wyer, Robert S.
8
Bagchi, Rajesh
7
Rucker, Derek D.
7
Shiv, Baba
7
Wang, Jing
7
Argo, Jennifer J.
6
Bearden, William O.
6
Berger, Jonah
6
Lichtenstein, Donald R.
6
Liu, Matthew Tingchi
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Muehling, Darrel D.
6
Vohs, Kathleen D.
6
Wilcox, Keith
6
Belk, Russell W.
5
Bruwer, Johan
5
Fishbach, Ayelet
5
Folkes, Valerie S.
5
Gal, David
5
Grewal, Dhruv
5
Hoch, Stephen J.
5
Mogilner, Cassie
5
Pieters, Rik
5
Samper, Adriana
5
Sela, Aner
5
Sengupta, Jaideep
5
Simonson, Itamar
5
Thaichon, Park
5
Thompson, Craig J.
5
Um, Nam-Hyun
5
White, Katherine
5
Zhang, Ying
5
Aaker, Jennifer
4
Alba, Joseph W.
4
Anisimova, Tatiana
4
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing communications
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
NBER working paper series
515
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
319
Journal of travel and tourism marketing
319
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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Source
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ECONIS (ZBW)
1,272
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
3
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
4
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
5
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
6
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
7
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael
;
Alvarado-Herrera, Alejandro
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
Saved in:
8
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
9
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
10
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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