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subject:"Consumer behaviour"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenimage"
~subject:"Relationship marketing"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Markenimage
Relationship marketing
Werbewirkung
Konsumentenverhalten
738
Brand management
349
Markenführung
349
Brand image
300
Brand
228
Markenartikel
226
Beziehungsmarketing
145
China
63
Luxury goods
63
Luxusgüter
63
Customer satisfaction
62
Kundenzufriedenheit
62
Social Web
62
Social web
62
Internet marketing
53
Online-Marketing
53
Advertising effects
52
Emotion
49
Marketing management
43
Marketingmanagement
43
Online retailing
43
Online-Handel
43
Brand loyalty
38
Personality psychology
37
Persönlichkeitspsychologie
37
Designation of origin
36
Herkunftsbezeichnung
36
Dienstleistungsqualität
34
Service quality
34
Markentreue
32
Corporate Social Responsibility
31
Corporate social responsibility
31
Viral marketing
31
Virales Marketing
31
Confidence
29
Vertrauen
29
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473
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13
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732
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6
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738
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738
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6
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6
Conference paper
3
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3
Konferenzbeitrag
3
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1
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1
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1
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738
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Johnson, Lester W.
6
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Dwivedi, Abhishek
5
Thaichon, Park
5
Baxter, Stacey M.
4
Casidy, Riza
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Ko, Eunju
4
Kulczynski, Alicia
4
Phau, Ian
4
Pornpitakpan, Chanthika
4
Sarkar, Abhigyan
4
Sierra, Jeremy J.
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Ahn, Jiseon
3
Anisimova, Tatiana
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Dens, Nathalie
3
Fam, Kim Shyan
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Grace, Debra
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Jebarajakirthy, Charles
3
Jin, Byoungho
3
Johnson, Zachary S.
3
Kapferer, Jean-Noël
3
Kaynak, Erdener
3
Liao, Junyun
3
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Asia Pacific journal of marketing and logistics
The journal of brand management : an international journal
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,891
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
503
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
NBER Working Paper
380
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
288
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
738
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael
;
Alvarado-Herrera, Alejandro
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
Saved in:
4
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
5
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
6
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
7
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
8
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
9
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
10
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
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