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subject:"Consumer behaviour"
~isPartOf:"Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
~isPartOf:"Family business review : journal of the Family Firm Institute"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand architecture"
~type_genre:"Article in journal"
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Search: subject_exact:"Markenarchitektur"
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Consumer behaviour
Brand architecture
Markenarchitektur
8
Brand management
6
Corporate reputation
6
Firmenimage
6
Markenführung
6
Brand
4
Markenartikel
4
Reputation
3
Stakeholder
3
Brand image
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Familienunternehmen
2
Family business
2
Konsumentenverhalten
2
Markenimage
2
Beziehungsmarketing
1
Brand covenant
1
Brand loyalty
1
Brand satisfaction
1
Brand-rapture
1
Business start-up
1
Christian theology
1
Co-creation
1
Core values
1
Corporate brand
1
Corporate brand promise
1
Corporate brand reputation
1
Corporate branding
1
Corporate culture
1
Customer integration
1
Customer satisfaction
1
E-commerce
1
E-loyalty
1
E-service brand
1
Electronic Commerce
1
Familie
1
Family
1
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Article
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Article in journal
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2
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Alwi, Sharifah
1
Beck, Susanne
1
Ismail, Shahril Azwan
1
Juntunen, Mari
1
Khan, Imran
1
Lloyd, Stephen
1
Melewar, T. C.
1
Micelotta, Evelyn R.
1
Prügl, Reinhard
1
Rahman, Zillur
1
Ratma, Mobin
1
Raynard, Mia
1
Tarnovskaya, Veronika
1
Woodside, Arch G.
1
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Family business review : journal of the Family Firm Institute
Marketing intelligence & planning
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
The journal of product & brand management
13
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Corporate reputation review : an international journal
6
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Scandinavian journal of management
3
The marketing review
3
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business ethics : JOBE
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of the Academy of Marketing Science
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The IUP journal of brand management : IJBRM
2
Zeitschrift für KMU und Entrepreneurship : ZfKE
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Agribusiness : an internat. journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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ECONIS (ZBW)
8
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8
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8
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date (oldest first)
1
Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne
;
Prügl, Reinhard
- In:
Family business review : journal of the Family Firm …
31
(
2018
)
4
,
pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
Saved in:
2
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
3
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
4
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
5
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
Saved in:
6
Corporate branding, identity image and reputation (COBIR)
Melewar, T. C.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010127922
Saved in:
7
Co-creating corporate brands in start-ups
Juntunen, Mari
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009570958
Saved in:
8
Concealing or revealing the family? : corporate brand identity strategies in family firms
Micelotta, Evelyn R.
;
Raynard, Mia
- In:
Family business review : journal of the Family Firm …
24
(
2011
)
3
,
pp. 197-216
Persistent link: https://www.econbiz.de/10009301923
Saved in:
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