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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Brand management
205
Markenführung
205
Konsumentenverhalten
142
Brand image
130
Markenimage
130
Brand
86
Markenartikel
83
Beziehungsmarketing
64
Relationship marketing
64
Hotel industry
41
Hotellerie
41
Social Web
31
Social web
31
Internet marketing
26
Online-Marketing
26
Customer satisfaction
25
Kundenzufriedenheit
25
Emotion
21
Gastronomie
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Restaurant industry
20
Brand loyalty
19
Marketing management
19
Marketingmanagement
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Advertising effects
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Werbewirkung
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Dienstleistungsqualität
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Service quality
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Markentreue
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Luxury goods
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Luxusgüter
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Brand equity
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Branding
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Confidence
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Vertrauen
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Personality psychology
11
Persönlichkeitspsychologie
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Corporate Social Responsibility
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Corporate social responsibility
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Ahn, Jiseon
4
Han, Heesup
4
Back, Ki-Joon
3
Kang, Juhee
3
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2
Chua, Bee-Lia
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Cova, Bernard
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2
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2
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Lu, Lu
2
Magnini, Vincent P.
2
Rahman, Zillur
2
Reynolds, Dennis
2
Ruan, Wen-Qi
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shamim, Amjad
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2
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1
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1
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European journal of marketing
International journal of hospitality management
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
391
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
142
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1
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
2
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
3
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
4
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
5
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
6
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
7
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
8
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
9
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
10
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
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