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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of hospitality management"
~person:"Avis, Mark"
~person:"Kang, Juhee"
~source:"econis"
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Consumer behaviour
Brand management
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Markenführung
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2
Internet marketing
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Markenartikel
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Avis, Mark
Kang, Juhee
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European journal of marketing
International journal of hospitality management
International journal of contemporary hospitality management
1
Journal of historical research in marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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ECONIS (ZBW)
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Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
2
The impact of brand authenticity on building brand love : an investigation of impression in memory and lifestyle-congruence
Manthiou, Aikaterini
;
Kang, Juhee
;
Hyun, Sunghyup Sean
; …
- In:
International journal of hospitality management
75
(
2018
),
pp. 38-47
Persistent link: https://www.econbiz.de/10011944936
Saved in:
3
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
4
Understanding customer behavior in name-brand Korean coffee shops : the role of self-congruity and functional congruity
Kang, Juhee
;
Tang, Liang
;
Lee, Ju Yup
;
Bosselman, Robert H.
- In:
International journal of hospitality management
31
(
2012
)
3
,
pp. 809-818
Persistent link: https://www.econbiz.de/10009544299
Saved in:
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