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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of hospitality management"
~subject:"Emotion"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Emotion
Brand management
150
Markenführung
150
Konsumentenverhalten
106
Brand image
93
Markenimage
93
Brand
59
Markenartikel
56
Beziehungsmarketing
54
Relationship marketing
54
Hotel industry
41
Hotellerie
41
Customer satisfaction
25
Kundenzufriedenheit
25
Gastronomie
20
Restaurant industry
20
Dienstleistungsqualität
17
Service quality
17
Internet marketing
16
Online-Marketing
16
Social Web
16
Social web
16
Brand equity
13
Brand loyalty
13
Advertising effects
12
Luxury goods
12
Luxusgüter
12
Werbewirkung
12
Branding
10
Confidence
10
Markentreue
10
Vertrauen
10
Marketing management
9
Marketingmanagement
9
Brand trust
8
Personality psychology
8
Persönlichkeitspsychologie
8
Viral marketing
8
Virales Marketing
8
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Article
107
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Article in journal
107
Aufsatz in Zeitschrift
107
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English
107
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Ahn, Jiseon
4
Han, Heesup
4
Back, Ki-Joon
3
Kang, Juhee
3
Chua, Bee-Lia
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Jang, Soocheong
2
Khan, Imran
2
Kim, Dohee
2
Kim, Jinkyung Jenny
2
King, Ceridwyn
2
Lee, Choong-Ki
2
Lee, Timothy J.
2
Li, Yong-Quan
2
Lu, Lu
2
Magnini, Vincent P.
2
Rahman, Zillur
2
Reynolds, Dennis
2
Ruan, Wen-Qi
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shamim, Amjad
2
Singal, Manisha
2
Song, Hak-jun
2
Sreejesh, S.
2
Su, Na
2
Sung, Kyongsik
2
Tang, Liang
2
Wang, Yao-Chin
2
Wong, IpKin Anthony
2
Wu, Luorong
2
Zhang, Shu-Ning
2
Aagerup, Ulf
1
Abolhasani, Morteza
1
Arli, Denni
1
Arnold, Todd
1
Aro, Kaisa
1
Avis, Mark
1
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European journal of marketing
International journal of hospitality management
Journal of business research : JBR
394
The journal of product & brand management
289
The journal of brand management : an international journal
271
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of promotion management : innovations in planning and applied research
57
Journal of international consumer marketing
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
SpringerLink / Bücher
51
Journal of marketing management : MM
49
International marketing review
48
Journal of strategic marketing
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of marketing
43
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of Islamic marketing
35
Journal of international marketing
35
International journal of retail & distribution management
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
107
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107
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1
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
2
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
3
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
4
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
5
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
6
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
7
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
8
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
9
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
10
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
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