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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of hospitality management"
~subject:"Hotel industry"
~subject:"Marketing management"
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Consumer behaviour
Hotel industry
Marketing management
Brand management
150
Markenführung
150
Konsumentenverhalten
106
Brand image
93
Markenimage
93
Brand
59
Markenartikel
56
Beziehungsmarketing
54
Relationship marketing
54
Hotellerie
41
Customer satisfaction
25
Kundenzufriedenheit
25
Gastronomie
20
Restaurant industry
20
Emotion
18
Dienstleistungsqualität
17
Service quality
17
Internet marketing
16
Online-Marketing
16
Social Web
16
Social web
16
Brand equity
13
Brand loyalty
13
Advertising effects
12
Luxury goods
12
Luxusgüter
12
Werbewirkung
12
Branding
10
Confidence
10
Markentreue
10
Vertrauen
10
Marketingmanagement
9
Brand trust
8
Personality psychology
8
Persönlichkeitspsychologie
8
Viral marketing
8
Virales Marketing
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English
126
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Ahn, Jiseon
4
Han, Heesup
4
Back, Ki-Joon
3
Kang, Juhee
3
King, Ceridwyn
3
Wang, Yao-Chin
3
Chua, Bee-Lia
2
Foroudi, Pantea
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Jang, Soocheong
2
Khan, Imran
2
Kim, Dohee
2
Kim, Jinkyung Jenny
2
Kim, Seongseop
2
Law, Chun Hung Roberts
2
Lee, Choong-Ki
2
Lee, Seonjeong
2
Lee, Timothy J.
2
Li, Yong-Quan
2
Loureiro, Sandra Maria Correia
2
Lu, Lu
2
Magnini, Vincent P.
2
Rahman, Zillur
2
Reynolds, Dennis
2
Ruan, Wen-Qi
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shamim, Amjad
2
Singal, Manisha
2
So, Kevin Kam Fung
2
Song, Hak-jun
2
Sreejesh, S.
2
Su, Na
2
Sung, Kyongsik
2
Tang, Liang
2
Wong, IpKin Anthony
2
Wu, Luorong
2
Zhang, Shu-Ning
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European journal of marketing
International journal of hospitality management
Journal of business research : JBR
431
The journal of brand management : an international journal
303
The journal of product & brand management
296
Journal of retailing and consumer services
258
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
88
European journal of marketing : EJM
88
Journal of marketing communications
81
Journal of strategic marketing
75
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
SpringerLink / Bücher
59
International journal of advertising : the review of marketing communications
58
Journal of promotion management : innovations in planning and applied research
58
Journal of international consumer marketing
57
Journal of marketing management : MM
57
International journal of internet marketing and advertising : IJIMA
53
International marketing review
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing
52
Journal of promotion management : JPM
52
Journal of the Academy of Marketing Science
51
Marketing letters : a journal of research in marketing
51
Journal of global marketing
48
Cogent business & management
46
International journal of consumer studies
46
Journal of fashion marketing and management
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
The journal of consumer marketing
44
International journal of contemporary hospitality management
43
The IUP journal of brand management : IJBRM
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Qualitative market research : an international journal
36
Journal of international marketing
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of retail & distribution management
34
Journal of Islamic marketing
34
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ECONIS (ZBW)
126
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1
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
2
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
3
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
4
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
5
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
6
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
7
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
8
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
9
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
10
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
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