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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing : EJM"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Konsumentenverhalten
Brand management
125
Markenführung
125
Brand image
78
Markenimage
78
Brand
56
Markenartikel
56
Beziehungsmarketing
22
Relationship marketing
22
Marketing management
21
Marketingmanagement
21
Branding
14
Brand architecture
12
Brand equity
11
Internet marketing
11
Markenarchitektur
11
Online-Marketing
11
Brand loyalty
10
Brands
9
Corporate reputation
9
Firmenimage
9
Advertising effects
8
Brand extension
8
Markentransfer
8
Social Web
8
Social web
8
Werbewirkung
8
Markentreue
7
Corporate culture
6
Einzelhandel
6
Personality psychology
6
Persönlichkeitspsychologie
6
Public relations
6
Retail trade
6
USA
6
United States
6
Unternehmenskultur
6
Öffentlichkeitsarbeit
6
Advertising
5
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Undetermined
37
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Article
78
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Aufsatz in Zeitschrift
Thesis
Article in journal
78
Language
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English
78
Author
All
Grohmann, Bianca
3
Roper, Stuart
3
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Woisetschläger, David
2
Abosag, Ibrahim
1
Allen, Douglas E.
1
Alpert, Frank
1
Andrews, Lynda
1
Aspara, Jaakko
1
Aurier, Philippe
1
Backhaus, Christof
1
Balabanis, George
1
Bang, Nguyen
1
Berezan, Orie
1
Bergami, Massimo
1
Birgelen, Marcel van
1
Bode, Matthias
1
Brown, Mark
1
Bruhn, Manfred
1
Burmann, Christoph
1
Burt, Steven
1
Camiciottoli, Belinda Crawford
1
Canniford, Robin
1
Caruana, Robert
1
Chakravarti, Amitav
1
Chang, Aihwa
1
Chen, Junsong
1
Collins, Alan M.
1
Confos, Nicolla
1
Cronin, James Martin
1
Cui, Charles Chi
1
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Published in...
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European journal of marketing : EJM
Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
50
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
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ECONIS (ZBW)
78
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1
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10
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78
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date (oldest first)
1
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
4
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
5
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
6
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
7
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
8
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
9
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
10
The effect of the moral failure of a foreign brand on competing brands
Maher, Amro A.
;
Singhapakdi, Anusorn
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 903-922
Persistent link: https://www.econbiz.de/10011708562
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