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subject:"Consumer behaviour"
~isPartOf:"Household economic behaviors"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Beziehungsmarketing"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Beziehungsmarketing
Theory
Konsumentenverhalten
555
Advertising effects
132
Werbewirkung
132
Advertising
97
Werbung
95
Brand image
77
Markenimage
77
Brand management
75
Markenführung
75
Internet marketing
73
Online-Marketing
73
Theorie
60
Experiment
52
Social Web
48
Social web
48
Brand
40
Markenartikel
40
Emotion
38
Viral marketing
35
Virales Marketing
35
Marketing management
34
Marketingmanagement
34
Personality psychology
32
Persönlichkeitspsychologie
32
Relationship marketing
26
Corporate Social Responsibility
23
Corporate social responsibility
23
USA
23
United States
23
advertising
23
Cognition
22
Kognition
22
Behavioral economics
21
Confidence
21
Verhaltensökonomik
21
Vertrauen
21
Decision
20
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All
Undetermined
290
Free
13
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Article
547
Book / Working Paper
8
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Fallstudie
Übersichtsarbeit
Article in journal
548
Arbeitspapier
432
Working Paper
432
Graue Literatur
413
Non-commercial literature
413
Systematic review
8
Case study
3
Collection of articles of several authors
2
Sammelwerk
2
Aufsatz im Buch
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
Conference proceedings
1
Konferenzschrift
1
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Language
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English
555
Author
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Muehling, Darrel D.
6
Foxall, Gordon R.
5
Lynn, Michael
5
Ranyard, Rob
5
Um, Nam-Hyun
5
Azar, Ofer H.
4
Bellman, Steven
4
Grunert, Klaus G.
4
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Del Missier, Fabio
3
Dodoo, Naa Amponsah
3
Gärling, Tommy
3
Hilton, Denis J.
3
Hoelzl, Erik
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Laroche, Michel
3
Lee, Joonghwa
3
Li, Shu
3
Muralidharan, Sidharth
3
Paas, Leonard J.
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Ratchford, Brian Thomas
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Antonides, Gerrit
2
Bartels, Jos
2
Block, Martin P.
2
Bloem, J. G.
2
Bonini, Nicolao
2
Chan, Fong Yee
2
Chan, Kara
2
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Published in...
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Household economic behaviors
Journal of economic psychology : research in economic psychology and behavioral economics
Journal of marketing communications
Working paper / National Bureau of Economic Research, Inc.
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,887
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
555
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555
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
3
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
4
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
5
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
6
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
7
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
8
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
9
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
10
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
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