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subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Cognitive skills"
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Consumer behaviour
Advertising effects
13
Cognition
13
Kognition
13
Werbewirkung
13
Konsumentenverhalten
9
Advertising
6
Werbung
6
Brand image
3
Brand management
3
Children
3
Kinder
3
Markenführung
3
Markenimage
3
Product Placement
3
Product placement
3
Target group
3
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3
Gender
2
Geschlecht
2
Humor
2
Internet marketing
2
Online-Marketing
2
Psychology of advertising
2
Werbepsychologie
2
brand attitude
2
children
2
need for cognition
2
Analphabetismus
1
Anthropomorphism
1
Außenwerbung
1
Ball game
1
Ballsport
1
Brand
1
Brand placement
1
CPI-placement
1
Celebrity endorsement
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Celebrity-Werbung
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Computerspiel
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Creativity
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9
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9
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Avramova, Yana R.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Baack, Daniel W.
1
Cauberghe, Veroline
1
Chang, Chingching
1
Chang, Chun-Tuan
1
Chu, Kyounghee
1
Chu, Xing-Yu
1
Herrmann, Jean-Luc
1
Hudders, Liselot
1
Kacha, Mathieu
1
Kim, Ji Yoon
1
Lee, Doo-Hee
1
Lee, Yu-Kang
1
Matthes, Jörg
1
Naderer, Brigitte
1
Panic, Katarina
1
Till, Brian
1
Walliser, Björn
1
Wilson, Rick T.
1
Wu, Yuan-Ciao
1
Zeller, Patrick
1
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
67
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of retailing and consumer services
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
27
Psychology & marketing
25
Journal of marketing research : JMR
21
Marketing letters : a journal of research in marketing
17
Journal of behavioral decision making
15
International journal of hospitality management
13
International journal of advertising : the review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Tourism management : research, policies, practice
12
European journal of marketing : EJM
11
Journal of consumer behaviour : an international research review
11
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of economic psychology : research in economic psychology and behavioral economics
11
Journal of marketing communications
11
Journal of marketing management : MM
11
Journal of retailing
10
Asia Pacific journal of marketing and logistics
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
The journal of brand management : an international journal
9
International journal of consumer studies
8
Journal of international consumer marketing
8
European journal of marketing
7
Journal of consumer marketing
7
Journal of internet commerce
7
Journal of travel and tourism marketing
7
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
7
The journal of consumer marketing
7
The journal of product & brand management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of retail & distribution management
6
Journal of business ethics : JOBE
6
Journal of economic behavior & organization : JEBO
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of management information systems : JMIS
6
The service industries journal
6
Young consumers : insight and ideas for responsible marketers
6
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ECONIS (ZBW)
9
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9
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1
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Saved in:
2
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
5
The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee
;
Lee, Doo-Hee
;
Kim, Ji Yoon
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 106-134
Persistent link: https://www.econbiz.de/10011547965
Saved in:
6
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
7
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
8
Is that website for me? : website-self-congruency effects triggered by visual designs
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 835-860
Persistent link: https://www.econbiz.de/10009674961
Saved in:
9
Consumer consideration of sponsor brands they do not remember : taking a wider look at the memorisation effects of sponsorship
Herrmann, Jean-Luc
;
Walliser, Björn
;
Kacha, Mathieu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 259-281
Persistent link: https://www.econbiz.de/10009154738
Saved in:
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