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subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Applequist, Janelle"
~person:"Evans, Nathaniel J."
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Consumer behaviour
Advertising
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Online-Marketing
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covert advertising
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persuasion knowledge
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advertising recognition
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Applequist, Janelle
Evans, Nathaniel J.
Beckert, Johannes
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Choi, Yung Kyun
2
Hudders, Liselot
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Kang, Moon Young
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Kim, Eunjin
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Kim, Hanyoung
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Lou, Chen
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Naderer, Brigitte
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Segijn, Claire M.
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Cao, Yue
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Chan, Terri H.
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Cheong, Yunjae
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International journal of advertising : the review of marketing communications
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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An introduction to the special issue on native and covert advertising formats : editorial
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012200469
Saved in:
2
The covert advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
3
How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Hayes, Jameson L.
;
Golan, Guy
;
Britt, Brian
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 131-165
Persistent link: https://www.econbiz.de/10012200475
Saved in:
4
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
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