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subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Unternehmenspublizität"
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Consumer behaviour
Unternehmenspublizität
Internet marketing
117
Online-Marketing
117
Konsumentenverhalten
86
Social Web
86
Social web
86
Advertising
85
Werbung
85
Advertising effects
80
Werbewirkung
80
Brand management
31
Markenführung
31
Viral marketing
24
Virales Marketing
24
social media
22
Brand image
14
Markenimage
14
Public relations
11
persuasion knowledge
11
Öffentlichkeitsarbeit
11
Instagram
10
Sponsoring
10
Sponsorship
10
influencer marketing
9
Brand
8
Corporate disclosure
8
Influencer marketing
8
Markenartikel
8
Marketing management
8
Marketingmanagement
8
Online retailing
7
Online-Handel
7
advertising
7
Beziehungsmarketing
6
Confidence
6
Credibility
6
Data protection
6
Datenschutz
6
Emotion
6
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4
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Article
89
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89
Aufsatz in Zeitschrift
89
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English
89
Author
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Beckert, Johannes
3
Evans, Nathaniel J.
3
Hudders, Liselot
3
Naderer, Brigitte
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Boerman, Sophie C.
2
Choi, Yung Kyun
2
Kang, Moon Young
2
Kim, Eunjin
2
Kim, Hanyoung
2
Kim, Seunghyun
2
Ko, Eunju
2
Lee, Jung Ah
2
Lou, Chen
2
Matthes, Jörg
2
Pittman, Matthew
2
Segijn, Claire M.
2
Shin, Wonsun
2
Shoenberger, Heather
2
Sung, Yongjun
2
Xie, Quan
2
Agrawal, Nidhi
1
Amrehn, Jana
1
An, Soontae
1
Ang, Lawrence
1
Applequist, Janelle
1
Badenes-Rocha, Alberto
1
Bang, Hye Jin
1
Bazi, Saleh
1
Beatson, Amanda T.
1
Bigné Alcañiz, J. Enrique
1
Borchers, Nils S.
1
Boutsouki, Christina
1
Brady, Mairead
1
Breves, Priska
1
Bright, Laura F.
1
Britt, Brian
1
Burgers, Christian
1
Cao, Yang
1
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International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
560
Journal of business research : JBR
475
International journal of internet marketing and advertising : IJIMA
200
Journal of internet commerce
177
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
160
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
146
International journal of electronic marketing and retailing : IJEMR
133
Electronic commerce research
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Psychology & marketing
106
Cogent business & management
105
International journal of consumer studies
101
International journal of hospitality management
98
Technological forecasting & social change : an international journal
98
International journal of business information systems : IJBIS
97
Journal of marketing communications
96
Journal of electronic commerce research : JECR
91
Asia Pacific journal of marketing and logistics
90
Information systems research : ISR
87
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
80
International journal of electronic commerce : IJEC
79
International journal of e-business research : an official publication of the Information Resources Management Association
78
Journal of promotion management : innovations in planning and applied research
78
The journal of product & brand management
74
International journal of retail & distribution management
66
Journal of management information systems : JMIS
65
The international review of retail, distribution and consumer research
65
Journal of fashion marketing and management
64
Journal of marketing
64
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
62
Journal of retailing
62
Tourism management : research, policies, practice
61
International journal of technology marketing : IJTMkt
60
Journal of hospitality marketing & management
57
SpringerLink / Bücher
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
International journal of contemporary hospitality management
55
Journal of the Academy of Marketing Science
54
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ECONIS (ZBW)
89
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
3
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
4
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
5
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
6
The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude
So, Jane
;
Yi, Youjae
;
Agrawal, Nidhi
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 777-797
Persistent link: https://www.econbiz.de/10014551071
Saved in:
7
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
8
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
9
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
10
Can you feel the advertisement tonight? : the effect of ASMR cues in video advertising on purchase intention
De Kerpel, Laura
;
Van Kerckhove, Anneleen
;
Tessitore, Tina
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014551038
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