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subject:"Consumer behaviour"
~isPartOf:"International journal of management reviews : IJMR"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Oppewal, Harmen"
~person:"Verhoef, Peter C."
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
16
Beziehungsmarketing
5
Relationship marketing
5
Customer satisfaction
3
Kundenbindungsprogramm
3
Kundenzufriedenheit
3
Loyalty program
3
Brand management
2
Einzelhandel
2
Food retailing
2
Lebensmitteleinzelhandel
2
Low-cost strategy
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Niedrigpreisstrategie
2
Online retailing
2
Online-Handel
2
Preismanagement
2
Pricing strategy
2
Retail trade
2
Scarcity
2
Unit pricing
2
Automatic and controlled processing
1
Beschaffung
1
Bibliometrics
1
Bibliometrie
1
Bio-Lebensmittel
1
Brand
1
Brand equity
1
Brand evaluation
1
Brand image
1
Cannibalization
1
Coalition
1
Competitive strategy
1
Consumer product choice
1
Cross-buying
1
Cue utilization
1
Customer engagement
1
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Online availability
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Undetermined
9
Free
1
Type of publication
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Article
16
Type of publication (narrower categories)
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Article in journal
16
Aufsatz in Zeitschrift
16
Language
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English
16
Author
All
Oppewal, Harmen
Verhoef, Peter C.
Grewal, Dhruv
22
Blut, Markus
8
Ruyter, Ko de
8
Bagozzi, Richard P.
7
Burton, Scot
7
Kukar-Kinney, Monika
7
Kumar, V.
7
Monroe, Kent B.
7
Roggeveen, Anne L.
7
Breugelmans, Els
6
Campo, Katia
6
Hagtvedt, Henrik
6
Noble, Stephanie M.
6
Nordfält, Jens
6
Bijmolt, Tammo H. A.
5
Howlett, Elizabeth
5
Hoyer, Wayne D.
5
Inman, J. Jeffrey
5
Lehmann, Donald R.
5
Patrick, Vanessa M.
5
Suri, Rajneesh
5
Wetzels, Martin
5
Bearden, William O.
4
Biswas, Dipayan
4
Dekimpe, Marnik G.
4
Dellaert, Benedict G. C.
4
Doorn, Jenny van
4
Evanschitzky, Heiner
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Lamey, Lien
4
Ma, Yu
4
Mahr, Dominik
4
Newman, Christopher L.
4
Palmatier, Robert W.
4
Ratchford, Brian Thomas
4
Sesé, F. Javier
4
Shankar, Venkatesh
4
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Published in...
All
International journal of management reviews : IJMR
Journal of retailing
Journal of the Academy of Marketing Science
Journal of business research : JBR
8
ERIM report series research in management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of retailing and consumer services
4
European journal of marketing : EJM
3
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Choice modelling : the state-of-the-art and the state-of-practice ; proceedings from the Inaugural International Choice Modelling Conference ; [Harrogate, 30 March - 1 April 2009]
1
Econometric Institute research papers
1
European journal of marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of logistics and supply-chain management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service research : JSR
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Marketing accountability for marketing and non-marketing outcomes
1
Papers in regional science : the journal of the Regional Science Association International
1
Psychology & marketing
1
Research series / Erasmus Universiteit Rotterdam
1
Tinbergen Institute research series
1
Universia business review : UBR
1
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ECONIS (ZBW)
16
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16
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date (oldest first)
1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
2
Scarcity tactics in marketing : a meta-analysis of product scarcity effects on consumer purchase intentions
Barton, Belinda
;
Zlatevska, Natalina
;
Oppewal, Harmen
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 741-758
Persistent link: https://www.econbiz.de/10013535725
Saved in:
3
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
4
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
5
Cheaper and smaller or more expensive and larger : how consumers respond to unit price increase tactics that simultaneously change product price and package size
Yao, Jun
;
Oppewal, Harmen
;
Wang, Di
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1075-1094
Persistent link: https://www.econbiz.de/10012386863
Saved in:
6
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
7
See how much we've sold already! : effects of displaying sales and stock level information on consumers' online product choices
He, Yongfu
;
Oppewal, Harmen
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10011833443
Saved in:
8
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
9
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
10
Unit pricing increases price sensitivity even when products are of identical size
Yao, Jun
;
Oppewal, Harmen
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 109-121
Persistent link: https://www.econbiz.de/10011484094
Saved in:
1
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