//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business economics : JBE"
~person:"Benkenstein, Martin"
~person:"Gierl, Heribert"
~person:"Gijsbrechts, Els"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
15
Theorie
4
Theory
4
Brand management
3
Food retailing
3
Lebensmitteleinzelhandel
3
Markenführung
3
Private consumption
3
Privater Konsum
3
Brand image
2
Consumer packaged goods
2
Consumption-based learning
2
Decision theory
2
Deutschland
2
Distribution channel
2
Einzelhandel
2
Entscheidungstheorie
2
Food trade
2
Germany
2
Innovation
2
Learning process
2
Lebensmittelhandel
2
Lernprozess
2
Markenimage
2
Product quality
2
Produktqualität
2
Retail trade
2
Vertriebsweg
2
Advertising
1
Advertising effects
1
Bayesian learning model
1
Beziehungsmarketing
1
Brand
1
Brand quality
1
CPG products
1
Category characteristics
1
Channel blurring
1
Cluster analysis
1
Clusteranalyse
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
10
German
5
Author
All
Benkenstein, Martin
Gierl, Heribert
Gijsbrechts, Els
Warlop, Luk
9
Steiner, Winfried J.
6
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Homburg, Christian
5
Neslin, Scott A.
5
Pauwels, Koen
5
Sattler, Henrik
5
Schnittka, Oliver
5
Dekimpe, Marnik G.
4
Gedenk, Karen
4
Heitmann, Mark
4
Herrmann, Andreas
4
Natter, Martin
4
Chan, Eugene Y.
3
Decker, Reinhold
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lilien, Gary L.
3
Prasad, Ashutosh
3
Tscheulin, Dieter K.
3
Ailawadi, Kusum L.
2
Baier, Daniel
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Cornelißen, Markus
2
De Angelis, Matteo
2
Deleersnyder, Barbara
2
Dewitte, Siegfried
2
Diamantopoulos, Adamantios
2
Eisenbeiß, Maik
2
Emrich, Oliver
2
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business economics : JBE
Marketing : ZFP ; journal of research and management
19
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Journal of marketing research : JMR
6
Der Markt : international journal of marketing
5
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
MO
3
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
KUL Working Paper
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Customer Experience : Forum Dienstleistungsmanagement
1
Cutting edge international research
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Discussion paper / Center for Economic Research, Tilburg University
1
Edward Elgar E-Book Archive
1
Electronic Services
1
Electronic commerce research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing : EJM
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Interaktionen im Dienstleistungsbereich
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
Journal of business ethics : JBE
1
Journal of international marketing
1
Journal of marketing
1
Journal of retailing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
2
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
3
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
Saved in:
4
Save or (over-)spend? : the impact of hard-discounter shopping on consumers' grocery outlay
Gijsbrechts, Els
;
Campo, Katia
;
Vroegrijk, Mark
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011882556
Saved in:
5
The battle for health and beauty : what drives supermarket and drugstore category-promotion lifts?
Lin, Arjen van
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 557-577
Persistent link: https://www.econbiz.de/10011596974
Saved in:
6
Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn
;
Gijsbrechts, Els
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
Saved in:
7
Patterns in consumption-based learning about brand quality for consumer packaged goods
Szymanowski, Maciej
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10009779990
Saved in:
8
The impact of national brand introductions on hard-discounter image and share-of-wallet
Lourenço, Carlos J. S.
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10010223392
Saved in:
9
Are scarce products always more attractive? : the interaction of different types of scarcity signals with products' suitability for conspicuous consumption
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 225-235
Persistent link: https://www.econbiz.de/10008664539
Saved in:
10
Preis und Qualität als Dimensionen von Kompromissoptionen
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Journal of business economics : JBE
80
(
2010
)
5
,
pp. 495-531
Persistent link: https://www.econbiz.de/10003966093
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->