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subject:"Consumer behaviour"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of consumer marketing"
~person:"Dekimpe, Marnik G."
~person:"Homburg, Christian"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
7
Advertising
2
Advertising effects
2
Brand management
2
Distribution channel
2
Einzelhandel
2
Internet marketing
2
Markenführung
2
Online-Marketing
2
Retail trade
2
Retailing
2
Vertriebsweg
2
Werbewirkung
2
Werbung
2
Advertising elasticity
1
B-to-B-Marketing
1
Billboard advertising
1
Brand
1
Brand image
1
Brands
1
Business-to-business marketing
1
CPG products
1
Cinema advertising
1
Consumer goods industry
1
Consumer packaged goods
1
Dienstleistungsqualität
1
Display ads
1
Distribution itensity
1
Dynamic cross-media effects
1
Economics of information
1
Exclusivity
1
Experiment
1
Experimental research
1
Firm performance
1
Food retailing
1
Food trade
1
Gesundheitsversorgung
1
Gesundheitswesen
1
Health care
1
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7
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Article in journal
7
Aufsatz in Zeitschrift
7
Language
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English
7
Author
All
Dekimpe, Marnik G.
Homburg, Christian
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Lysonski, Steven
5
Neslin, Scott A.
5
Pauwels, Koen
5
Chan, Kara
4
Durvasula, Srinivas
4
Astous, Alain d'
3
Chan, Eugene Y.
3
Cui, Geng
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Guzman, Francisco
3
Haan, Evert de
3
Herrmann, Jean-Luc
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Leone, Robert P.
3
Lilien, Gary L.
3
Milne, George R.
3
Natter, Martin
3
Poon, Patrick
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Shoham, Aviv
3
Ailawadi, Kusum L.
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Campo, Katia
2
Castaño, Raquel
2
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of consumer marketing
Journal of the Academy of Marketing Science
6
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Research
4
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
Die Betriebswirtschaft : DBW
3
ERIM report series research in management
2
Journal of business economics : JBE
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
2
Business horizons
1
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Research
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research
1
Journal of marketing research : JMR
1
MO
1
Marketing letters : a journal of research in marketing
1
Technological forecasting & social change : an international journal
1
The emerging role of telecommunication
1
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Source
All
ECONIS (ZBW)
7
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1
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7
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7
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date (oldest first)
1
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
2
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
3
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
4
Patient empowerment : a cross-disease exploration of antecedents and consequences
Prigge, Jana-Kristin
;
Dietz, Beatrix
;
Homburg, Christian
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011428874
Saved in:
5
Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn
;
Gijsbrechts, Els
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
Saved in:
6
Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi
;
Dekimpe, Marnik G.
;
Croux, Christophe
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
Saved in:
7
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
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