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subject:"Consumer behaviour"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Werbewirkung"
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Consumer behaviour
Werbewirkung
Brand management
97
Markenführung
97
Brand image
62
Markenimage
62
Konsumentenverhalten
59
Brand
42
Markenartikel
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Gijsbrechts, Els
3
Dekimpe, Marnik G.
2
Ewijk, Bernadette J. van
2
Lalwani, Ashok K.
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Sattler, Henrik
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
Brady, Michael
1
Burmester, Alexa B.
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Calantone, Roger J.
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Chan, Eugene Y.
1
Chark, Robin
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Chinchanachokchai, Sydney
1
Chowdhry, Nivriti
1
Clement, Michel
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Colicev, Anatoli
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1
Dhaoui, Chedia
1
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1
Dimitriu, Radu
1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
399
The journal of product & brand management
288
The journal of brand management : an international journal
267
Journal of retailing and consumer services
253
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
77
International journal of hospitality management
75
SpringerLink / Bücher
62
Marketing intelligence & planning
60
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
International journal of advertising : the review of marketing communications
55
International journal of internet marketing and advertising : IJIMA
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of promotion management : JPM
53
Marketing letters : a journal of research in marketing
53
Journal of marketing management : MM
51
Journal of strategic marketing
50
International marketing review
49
Journal of the Academy of Marketing Science
49
Journal of global marketing
47
International journal of consumer studies
46
The journal of consumer marketing
45
Journal of fashion marketing and management
44
The IUP journal of brand management : IJBRM
43
Cogent business & management
42
Journal of marketing
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
International journal of advertising : the quarterly review of marketing communications
37
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of marketing research : JMR
34
European journal of marketing
32
International journal of contemporary hospitality management
32
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ECONIS (ZBW)
62
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
3
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
4
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
5
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
6
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
7
A conceptual framework of contemporary luxury consumption
Wang, Yajin
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 788-803
Persistent link: https://www.econbiz.de/10013399610
Saved in:
8
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
9
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
10
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
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