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subject:"Consumer behaviour"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of marketing communications"
~isPartOf:"NBER working paper series"
~isPartOf:"SpringerLink / Bücher"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
1,168
Theorie
156
Verbraucherverhalten
156
Theory
155
Werbewirkung
153
Advertising effects
152
Deutschland
146
Germany
142
Brand management
128
Markenführung
128
Advertising
116
Werbung
115
Markenimage
109
Brand image
107
Online-Marketing
94
Internet marketing
93
Beziehungsmarketing
79
Relationship marketing
79
USA
71
United States
70
Social Web
65
Social web
65
Private consumption
64
Privater Konsum
64
Marketingmanagement
61
Experiment
60
Brand
59
Markenartikel
59
Marketing management
59
Estimation
57
Schätzung
57
Viral marketing
49
Virales Marketing
49
Marketing
42
Online retailing
39
Online-Handel
39
Wahrnehmung
38
Electronic Commerce
37
Markenpolitik
36
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Online availability
All
Undetermined
602
Free
459
Type of publication
All
Book / Working Paper
798
Article
370
Type of publication (narrower categories)
All
Article in journal
367
Aufsatz in Zeitschrift
367
Arbeitspapier
123
Graue Literatur
123
Non-commercial literature
123
Working Paper
123
Hochschulschrift
65
Aufsatzsammlung
17
Konferenzschrift
13
Lehrbuch
4
Collection of articles of several authors
3
Sammelwerk
3
Bibliografie
2
Case study
2
Fallstudie
2
Festschrift
1
Handbook
1
Handbuch
1
Lehrmittel
1
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Language
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English
946
German
222
Author
All
Gruber, Jonathan
7
Nevo, Aviv
7
Abaluck, Jason
6
Agarwal, Sumit
6
Jin, Ginger Zhe
6
Muehling, Darrel D.
6
Mullainathan, Sendhil
6
Waldfogel, Joel
6
Weber, Michael
6
Zinman, Jonathan
6
Caplin, Andrew
5
Cawley, John
5
Einav, Liran
5
Farronato, Chiara
5
Gázquez-Abad, Juan Carlos
5
Karlan, Dean
5
Martínez-López, Francisco J.
5
Tucker, Catherine
5
Um, Nam-Hyun
5
Cawley, John H.
4
Chetty, Raj
4
Dubé, Jean-Pierre H.
4
Eisenberg, Matthew
4
Fang, Hanming
4
Finlay, Steven
4
Fisman, Raymond
4
Gierl, Heribert
4
Hall, Robert E.
4
Handel, Benjamin R.
4
Hendel, Igal
4
Herrmann, Andreas
4
Houde, Sébastien
4
Kaplan, Greg
4
Kim, Soojung
4
Knittel, Christopher R.
4
Kotlikoff, Laurence J.
4
Laibson, David
4
Pagel, Michaela
4
Parker, Jonathan A.
4
Rotemberg, Julio J.
4
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Institution
All
National Bureau of Economic Research
514
Deutscher Dialogmarketing Verband
3
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
1
Technische Universität Braunschweig
1
Published in...
All
Journal of business economics : JBE
Journal of marketing communications
NBER working paper series
SpringerLink / Bücher
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
1,168
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Forty years of context effect research in marketing : a bibliometric analysis
Adler, Susanne
;
Schöniger, Martina Katharina
; …
- In:
Journal of business economics : JBE
94
(
2024
)
3
,
pp. 437-466
Persistent link: https://www.econbiz.de/10014546925
Saved in:
3
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
4
Multimodal preference heterogeneity in choice-based conjoint analysis : a simulation study
Goeken, Nils
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
94
(
2024
)
1
,
pp. 137-185
Persistent link: https://www.econbiz.de/10014494374
Saved in:
5
Empirical studies on the impact of booking status on customers' choice behavior in online appointment systems
Kaluza, Isabel
;
Voigt, Guido
;
Paetz, Friederike
- In:
Journal of business economics : JBE
94
(
2024
)
2
,
pp. 187-224
Persistent link: https://www.econbiz.de/10014494674
Saved in:
6
Academic success is in the eye of the beholder : understanding scholars' implicit appointment preferences through adaptive choice-based conjoint analysis
Graf, Laura
;
Rimbeck, Marlen
;
Stumpf-Wollersheim, Jutta
; …
- In:
Journal of business economics : JBE
94
(
2024
)
5
,
pp. 725-761
Persistent link: https://www.econbiz.de/10015045196
Saved in:
7
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
8
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
9
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
10
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
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