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subject:"Consumer behaviour"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"SpringerLink / Bücher"
~subject:"Market research"
~subject:"Pricing strategy"
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Consumer behaviour
Market research
Pricing strategy
Konsumentenverhalten
352
Verbraucherverhalten
156
Deutschland
139
Germany
135
Theorie
62
Theory
61
Beziehungsmarketing
53
Relationship marketing
53
Brand management
51
Markenführung
51
Marketing
39
Markenpolitik
36
Markenimage
34
Brand image
32
Marketingmanagement
26
Electronic Commerce
24
Marketing management
24
Brand
23
Markenartikel
23
Einzelhandel
21
Kaufentscheidung
19
Marktforschung
19
Retail trade
19
Verbraucher
19
Welt
19
World
19
Preismanagement
18
Kaufverhalten
17
Kundenmanagement
17
Social Web
17
Social web
17
Customer satisfaction
16
Kundenzufriedenheit
16
Wahrnehmung
16
Estimation
15
Online-Marketing
15
Schätzung
15
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All
Undetermined
304
Free
14
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Book / Working Paper
286
Article
70
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All
Article in journal
66
Aufsatz in Zeitschrift
66
Hochschulschrift
65
Aufsatzsammlung
18
Konferenzschrift
13
Lehrbuch
4
Bibliografie
3
Collection of articles of several authors
2
Sammelwerk
2
Festschrift
1
Handbook
1
Handbuch
1
Lehrmittel
1
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German
224
English
132
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All
Gázquez-Abad, Juan Carlos
5
Martínez-López, Francisco J.
5
Finlay, Steven
4
Gierl, Heribert
4
Herrmann, Andreas
4
Schnittka, Oliver
4
Steiner, Winfried J.
4
Swoboda, Bernhard
4
Baumgarth, Carsten
3
Foscht, Thomas
3
Gutjahr, Gert
3
Hoffmann, Stefan
3
Huber, Frank
3
Tscheulin, Dieter K.
3
Akbar, Payam
2
Baier, Daniel
2
Bauer, Hans H.
2
Büttner, Miriam
2
Decker, Reinhold
2
Franke, Marie-Kristin
2
Fritz, Wolfgang
2
Gensler, Sonja
2
Gernsheimer, Oliver
2
Heinemann, Gerrit
2
Heitmann, Mark
2
Henninger, Claudia E.
2
Hesse, Jürgen
2
Hildebrandt, Lutz
2
Homburg, Christian
2
Hruschka, Harald
2
Jerusel, Marc
2
Kenning, Peter
2
Kohlbacher, Florian
2
Koschate, Nicole
2
Krafft, Manfred
2
Kucuk, S. Umit
2
Kumar, V.
2
Kurz, Peter
2
Lindenmeier, Jörg
2
Paetz, Friederike
2
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Deutscher Dialogmarketing Verband
3
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
1
Technische Universität Braunschweig
1
Published in...
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Journal of business economics : JBE
SpringerLink / Bücher
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
510
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
356
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1
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356
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1
Multimodal preference heterogeneity in choice-based conjoint analysis : a simulation study
Goeken, Nils
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
94
(
2024
)
1
,
pp. 137-185
Persistent link: https://www.econbiz.de/10014494374
Saved in:
2
Empirical studies on the impact of booking status on customers' choice behavior in online appointment systems
Kaluza, Isabel
;
Voigt, Guido
;
Paetz, Friederike
- In:
Journal of business economics : JBE
94
(
2024
)
2
,
pp. 187-224
Persistent link: https://www.econbiz.de/10014494674
Saved in:
3
Forty years of context effect research in marketing : a bibliometric analysis
Adler, Susanne
;
Schöniger, Martina Katharina
; …
- In:
Journal of business economics : JBE
94
(
2024
)
3
,
pp. 437-466
Persistent link: https://www.econbiz.de/10014546925
Saved in:
4
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
5
Consumer acceptance of cultured meat : an empirical analysis of the role of organizational factors
Lin-Hi, Nick
;
Reimer, Marlene
;
Schäfer, Katharina
; …
- In:
Journal of business economics : JBE
93
(
2023
)
4
,
pp. 707-746
Persistent link: https://www.econbiz.de/10014261170
Saved in:
6
A semiparametric approach to estimating reference price effects in sales response models
Aschersleben, Philipp
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 591–643
Persistent link: https://www.econbiz.de/10013438849
Saved in:
7
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops
Baier, Daniel
;
Stöcker, Björn
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 645-673
Persistent link: https://www.econbiz.de/10013438854
Saved in:
8
A decision support approach to achieve competitive advantage for a hypermarket chain
Siljamäki, Aapo
- In:
Journal of business economics : JBE
92
(
2022
)
5
,
pp. 809-827
Persistent link: https://www.econbiz.de/10013438871
Saved in:
9
The influence of values in sustainable consumption among millennials
Falke, Andreas
;
Schröder, Nadine
;
Hofmann, Claudia
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 899-928
Persistent link: https://www.econbiz.de/10013438882
Saved in:
10
Personality traits as drivers of social preferences : a mixed logit model application
Paetz, Friederike
- In:
Journal of business economics : JBE
91
(
2021
)
3
,
pp. 303-332
Persistent link: https://www.econbiz.de/10012496008
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