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subject:"Consumer behaviour"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Yearbook of marketing and consumer research"
~person:"Gierl, Heribert"
~person:"Kurz, Peter"
~person:"Schnittka, Oliver"
~person:"Stöcker, Björn"
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Consumer behaviour
Konsumentenverhalten
13
Deutschland
3
Germany
3
Theorie
3
Theory
3
Beziehungsmarketing
2
Choice-based conjoint analysis
2
Conjoint analysis
2
Conjoint-Analyse
2
Customer satisfaction
2
Decision theory
2
Entscheidungstheorie
2
Kundenzufriedenheit
2
Präferenztheorie
2
Relationship marketing
2
Simulation
2
Sponsoring
2
Sponsorship
2
Theory of preferences
2
Advertising effects
1
Australia
1
Australien
1
Avoiding and averting returns
1
Bayes-Statistik
1
Bayesian inference
1
Brand
1
Brand extension
1
Brand extensions
1
Brand image
1
Brand management
1
Capital income
1
Celebrity endorsement
1
Celebrity-Werbung
1
Confidence
1
Customer perspective
1
Decision under uncertainty
1
Direct marketing
1
Direktmarketing
1
Dirichlet Process Mixture
1
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3
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3
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Article
13
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Article in journal
11
Aufsatz in Zeitschrift
11
Language
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English
9
German
4
Author
All
Gierl, Heribert
Kurz, Peter
Schnittka, Oliver
Stöcker, Björn
Herrmann, Andreas
4
Steiner, Winfried J.
4
Tscheulin, Dieter K.
3
Baier, Daniel
2
Decker, Reinhold
2
Gensler, Sonja
2
Heitmann, Mark
2
Homburg, Christian
2
Hruschka, Harald
2
Koschate, Nicole
2
Lindenmeier, Jörg
2
Paetz, Friederike
2
Pohl, Alexander
2
Sattler, Henrik
2
Wagner, Udo
2
Weiber, Rolf
2
Wildner, Raimund
2
Adam, Nadine
1
Adler, Susanne
1
Ahrholdt, Dennis C.
1
Albers, Sönke
1
Algesheimer, René
1
Altmann, Andreas
1
Andersch, Henrike
1
Aschersleben, Philipp
1
Baader, Galina
1
Bauer, Hans H.
1
Bayer, Sarah
1
Bayraktaroglu, Ayse Gul
1
Bekk, Magdalena
1
Benkenstein, Martin
1
Bosch, Volker
1
Boztuğ, Yasemin
1
Brand, Benedikt M.
1
Brendel, Carsten
1
Buxel, Holger
1
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Published in...
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Journal of business economics : JBE
Yearbook of marketing and consumer research
Marketing : ZFP ; journal of research and management
18
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Journal of business research : JBR
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Marketing letters : a journal of research in marketing
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of retailing and consumer services
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management : BJM
1
Cutting edge international research
1
Energy policy : the international journal of the political, economic, planning, environmental and social aspects of energy
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of operational research : EJOR
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
Journal of business ethics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Schmalenbach business review : sbr
1
Schriften zum Marketing
1
The international review of retail, distribution and consumer research
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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ECONIS (ZBW)
13
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13
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1
Multimodal preference heterogeneity in choice-based conjoint analysis : a simulation study
Goeken, Nils
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
94
(
2024
)
1
,
pp. 137-185
Persistent link: https://www.econbiz.de/10014494374
Saved in:
2
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops
Baier, Daniel
;
Stöcker, Björn
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 645-673
Persistent link: https://www.econbiz.de/10013438854
Saved in:
3
New insights in online fashion retail returns from a customers' perspective and their dynamics
Stöcker, Björn
;
Baier, Daniel
;
Brand, Benedikt M.
- In:
Journal of business economics : JBE
91
(
2021
)
8
,
pp. 1149-1187
Persistent link: https://www.econbiz.de/10012653335
Saved in:
4
Visitor characteristics matter : how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated
Faerber, Lea Susanne
;
Ahrholdt, Dennis C.
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
91
(
2021
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10012496009
Saved in:
5
Analyzing the capabilities of the HB logit model for choice-based conjoint analysis : a simulation study
Hein, Maren
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
90
(
2020
)
1
,
pp. 1-36
Persistent link: https://www.econbiz.de/10012207109
Saved in:
6
Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations
Schnittka, Oliver
;
Himme, Alexander
;
Papies, Dominik
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 943-984
Persistent link: https://www.econbiz.de/10011758108
Saved in:
7
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
8
Does it really hurt? : consumer reactions to content sponsorships in daily newspapers
Wellbrock, Christian M.
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10010476664
Saved in:
9
Preis und Qualität als Dimensionen von Kompromissoptionen
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Journal of business economics : JBE
80
(
2010
)
5
,
pp. 495-531
Persistent link: https://www.econbiz.de/10003966093
Saved in:
10
Präferenzen bei Ergebnisambiguität
Gierl, Heribert
- In:
Journal of business economics : JBE
76
(
2006
)
11
,
pp. 1187-1216
Persistent link: https://www.econbiz.de/10003388544
Saved in:
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