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subject:"Consumer behaviour"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Advertising"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Advertising
Konsumentenverhalten
1,102
Brand management
198
Markenführung
198
Brand image
190
Markenimage
190
Advertising effects
170
Werbewirkung
170
Beziehungsmarketing
130
Relationship marketing
130
Werbung
126
Internet marketing
122
Online-Marketing
121
Corporate Social Responsibility
120
Corporate social responsibility
120
Ethics
113
Ethik
110
Social Web
110
Social web
110
Business ethics
88
Unternehmensethik
88
Brand
84
Markenartikel
83
Marketing management
75
Marketingmanagement
75
Emotion
70
Environmental consciousness
67
Umweltbewusstsein
67
Viral marketing
62
Virales Marketing
62
Personality psychology
50
Persönlichkeitspsychologie
50
Customer satisfaction
44
Kundenzufriedenheit
44
Online retailing
44
Online-Handel
44
USA
44
United States
44
Confidence
43
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571
Free
12
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Article
1,092
Book / Working Paper
10
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Article in journal
1,102
Aufsatz in Zeitschrift
1,102
Collection of articles of several authors
11
Sammelwerk
11
Conference paper
9
Konferenzbeitrag
9
Case study
6
Fallstudie
6
Systematic review
2
Übersichtsarbeit
2
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English
1,102
Author
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Phau, Ian
10
Arli, Denni
8
Piacentini, Maria
7
Sharma, Piyush
7
Vitell, Scott J.
7
Hogg, Margaret K.
6
Muehling, Darrel D.
6
Pelsmacker, Patrick de
6
Van Kenhove, Patrick
6
Belk, Russell W.
5
Chan, Ricky Y. K.
5
Chowdhury, Rafi M. M. I.
5
Ennew, Christine T.
5
Michaelidou, Nina
5
Schlegelmilch, Bodo B.
5
Singh, Jatinder Jit
5
Tynan, Caroline
5
Um, Nam-Hyun
5
Veer, Ekant
5
Carlson, Jamie
4
Carrigan, Marylyn
4
Grohmann, Bianca
4
Harris, Lloyd C.
4
Hollebeek, Linda D.
4
Johnstone, Micael-Lee
4
Kim, Soojung
4
Laroche, Michel
4
Leckie, Civilai
4
Lowe, Ben
4
McKechnie, Sally
4
Moraes, Caroline
4
Román, Sergio
4
Schultz, Don E.
4
Shankar, Avi
4
Sivakumaran, Bharadhwaj
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tinson, Julie
4
Wells, Victoria
4
Xie, Guang-Xin
4
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Journal of business ethics : JOBE
Journal of marketing communications
Journal of marketing management : MM
Marketing intelligence & planning
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
508
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of retailing
303
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
SpringerLink / Bücher
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,102
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
3
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
4
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
5
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
6
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
7
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
8
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
9
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
10
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
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