//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"Journal of general management"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The marketing review"
~subject:"Brand architecture"
~subject:"Markenarchitektur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenarchitektur"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Brand architecture
Markenarchitektur
Brand management
10
Markenführung
10
Corporate reputation
6
Firmenimage
6
Brand
5
Markenartikel
5
Brand image
4
Markenimage
4
Stakeholder
4
Corporate branding
3
Konsumentenverhalten
3
Arbeitsverhalten
2
Corporate Social Responsibility
2
Corporate culture
2
Corporate social responsibility
2
Customer integration
2
Großbritannien
2
Kundenintegration
2
Marketing management
2
Marketingmanagement
2
Reputation
2
Students
2
Studierende
2
United Kingdom
2
Unternehmenskultur
2
Work behaviour
2
Asia
1
Asien
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand citizenship behaviour
1
Brand covenant
1
Brand loyalty
1
Brand satisfaction
1
Brand-rapture
1
Branding in higher education
1
Business start-up
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
11
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
12
Author
All
Melewar, T. C.
3
Ackfeldt, Anna-Lena
1
Alwi, Sharifah
1
Areni, Charles S.
1
Balmer, John M. T.
1
Bang, Nguyen
1
Chang, Aihwa
1
Chiang, Hsu-hsin
1
Gilani, Hasan
1
Glanfield, Keith
1
Han, Tzu-shian
1
Ismail, Shahril Azwan
1
Juntunen, Mari
1
Khan, Imran
1
Liao, Mei-na
1
Lloyd, Stephen
1
McConville, David
1
Rahman, Kaleel
1
Rahman, Zillur
1
Ratma, Mobin
1
Sujchaphong, Narissara
1
Tarnovskaya, Veronika
1
Wang, Wei-yue
1
Woodside, Arch G.
1
more ...
less ...
Published in...
All
Journal of general management
Marketing intelligence & planning
The marketing review
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
13
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
2
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
3
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
4
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
5
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
6
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
7
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
Saved in:
8
Corporate branding, identity image and reputation (COBIR)
Melewar, T. C.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010127922
Saved in:
9
Corporate branding, brand psychological ownership and brand citizenship behaviour : multilevel analysis and managerial implications
Chiang, Hsu-hsin
;
Chang, Aihwa
;
Han, Tzu-shian
; …
- In:
Journal of general management
39
(
2013
)
1
,
pp. 55-80
Persistent link: https://www.econbiz.de/10010240216
Saved in:
10
Co-creating corporate brands in start-ups
Juntunen, Mari
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009570958
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->