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subject:"Consumer behaviour"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Social web"
~subject:"Theory of preferences"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Theory of preferences
Konsumentenverhalten
827
Beziehungsmarketing
151
Relationship marketing
151
Brand management
122
Markenführung
122
Brand image
118
Customer satisfaction
118
Kundenzufriedenheit
118
Markenimage
118
Dienstleistungsqualität
96
Service quality
96
Hotel industry
77
Hotellerie
77
Advertising effects
71
Brand
71
Markenartikel
71
Werbewirkung
71
Viral marketing
69
Virales Marketing
69
Emotion
67
Internet marketing
67
Online-Marketing
67
Social Web
63
Gastronomie
57
Restaurant industry
57
Online retailing
48
Online-Handel
48
USA
48
United States
48
Advertising
41
Werbung
41
Preismanagement
40
Pricing strategy
40
Beschwerdemanagement
38
Complaint management
38
Experiment
37
Marketing management
36
Marketingmanagement
36
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Online availability
All
Undetermined
442
Free
37
Type of publication
All
Article
826
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
822
Aufsatz in Zeitschrift
822
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
3
Sammelwerk
3
Conference proceedings
2
Konferenzschrift
2
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Language
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English
827
Author
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Grewal, Dhruv
7
Han, Heesup
7
Haws, Kelly L.
7
Palmatier, Robert W.
7
Walker Reczek, Rebecca
7
Barone, Michael J.
6
Kumar, V.
6
Ramkissoon, Haywantee
6
White, Katherine
6
Herrmann, Andreas
5
Kim, Jungkeun
5
MacInnis, Deborah J.
5
Mattila, Anna S.
5
Melnyk, Valentyna
5
Prayag, Girish
5
Schreier, Martin
5
Verhoef, Peter C.
5
Völckner, Franziska
5
Ailawadi, Kusum L.
4
Aspara, Jaakko
4
Baloglu, Seyhmus
4
Batra, Rajeev
4
Biswas, Abhijit
4
Botti, Simona
4
Chen, Haipeng
4
Cobanoglu, Cihan
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Ittersum, Koert van
4
Janiszewski, Chris A.
4
Lee, Seonjeong
4
Lim, Weng Marc
4
Line, Nathaniel D.
4
Mavondo, Felix
4
Puntoni, Stefano
4
Tam, Leona
4
Tanford, Sarah
4
Winterich, Karen Page
4
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Institution
All
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Published in...
All
Journal of hospitality marketing & management
Journal of marketing
Marketing letters : a journal of research in marketing
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
SpringerLink / Bücher
286
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
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ECONIS (ZBW)
827
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1
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827
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1
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
2
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
3
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
4
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
5
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
6
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
7
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
8
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
9
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
10
Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de
;
Johar, Gita Venkataramani
;
Poletti, …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
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