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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing management : MM"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Konsumentenverhalten
Brand management
101
Markenführung
101
Brand image
35
Markenimage
35
Brand
24
Markenartikel
23
Social Web
20
Social web
20
Internet marketing
12
Marketing management
12
Marketingmanagement
12
Online-Marketing
12
Beziehungsmarketing
11
Relationship marketing
11
Place marketing
8
Standortmarketing
8
brand orientation
7
Advertising effects
6
Werbewirkung
6
branding
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Großbritannien
5
Kundenintegration
5
Luxury goods
5
Luxusgüter
5
USA
5
United Kingdom
5
United States
5
brands
5
social media
5
Confidence
4
Corporate reputation
4
Customer satisfaction
4
Einzelhandel
4
Firmenimage
4
Kundenzufriedenheit
4
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Undetermined
23
Type of publication
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Article
48
Book / Working Paper
1
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Aufsatz in Zeitschrift
Thesis
Article in journal
49
Conference paper
3
Konferenzbeitrag
3
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
49
Author
All
Cova, Bernard
2
Dall'Olmo Riley, Francesca
2
Harris, Lloyd C.
2
McDonagh, Pierre
2
Alpert, Frank
1
Arnould, Eric J.
1
Arvidsson, Adam
1
Athwal, Navdeep
1
Baeza, Julia
1
Belk, Russell W.
1
Beverland, Michael B.
1
Boyer, Michel
1
Bravo, Rafael
1
Breitsohl, Jan Christian
1
Brownlie, Douglas
1
Cantone, Luigi
1
Carlson, Jeffrey R.
1
Chan, Tsang-sing
1
Chen, Junsong
1
Chiang, Chang-Tang
1
Cléret, Baptiste
1
Collinger, Tom
1
Cova, Véronique
1
Dass, Mayukh
1
Davey, Bill
1
Dawes, John G.
1
Dessart, Laurence
1
Dickinson-Delaporte, Sonia
1
Dineva, Denitsa Petrova
1
Dion, Delphine
1
Dixon, Skye-Maree
1
Dou, Wenyu
1
Ebrahim, Reham
1
Eckhardt, Giana M.
1
Gaillard, Elise
1
Garrod, Brian
1
Gergaud, Olivier
1
Ghoneim, Ahmad
1
Giordano, Alex
1
Guido, Francesca
1
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
410
The journal of product & brand management
284
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
75
International journal of hospitality management
74
Journal of strategic marketing
62
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
50
International marketing review
48
Journal of promotion management : JPM
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
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ECONIS (ZBW)
49
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1
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
2
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
3
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
4
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
5
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
6
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
7
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
8
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
9
The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo
;
Cova, Bernard
;
Cantone, Luigi
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
Saved in:
10
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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