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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand"
~subject:"Markenimage"
~subject:"Präferenztheorie"
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Consumer behaviour
Brand
Markenimage
Präferenztheorie
Konsumentenverhalten
964
Brand management
351
Markenführung
351
Brand image
282
Markenartikel
226
Beziehungsmarketing
177
Relationship marketing
177
Market research
81
Marktforschung
81
Advertising effects
78
Werbewirkung
78
Social Web
76
Social web
76
Emotion
75
Internet marketing
73
Online-Marketing
73
Luxury goods
55
Luxusgüter
55
Marketing management
52
Marketingmanagement
52
Experiment
49
Viral marketing
47
Virales Marketing
47
Personality psychology
45
Persönlichkeitspsychologie
45
USA
45
United States
45
Customer satisfaction
44
Kundenzufriedenheit
44
Einzelhandel
42
Retail trade
42
Theorie
42
Theory
42
Theory of preferences
41
Cognition
35
Kognition
35
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435
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33
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Article
958
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6
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964
Aufsatz in Zeitschrift
964
Collection of articles of several authors
6
Sammelwerk
6
Conference paper
3
Festschrift
3
Konferenzbeitrag
3
Case study
1
Fallstudie
1
Konferenzschrift
1
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964
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Kumar, V.
14
Dhar, Ravi
11
Grewal, Dhruv
11
Bagozzi, Richard P.
8
Dahl, Darren W.
8
Hagtvedt, Henrik
7
Brasel, S. Adam
6
Gijsbrechts, Els
6
Grappi, Silvia
6
Hamilton, Rebecca W.
6
Heerde, Harald J. van
6
Inman, J. Jeffrey
6
Bijmolt, Tammo H. A.
5
Dellaert, Benedict G. C.
5
Goldsmith, Kelly
5
Homburg, Christian
5
Johnson, Lester W.
5
LeBoeuf, Robyn A.
5
Patrick, Vanessa M.
5
Romani, Simona
5
Ross, William T.
5
Sotgiu, Francesca
5
Zhao, Min
5
Amir, On
4
Baxter, Stacey M.
4
Berger, Jonah
4
Bettman, James R.
4
Burton, Scot
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Grohmann, Bianca
4
Gunasti, Kunter
4
Haws, Kelly L.
4
Hennig-Thurau, Thorsten
4
Hildebrand, Christian
4
Hung, Iris W.
4
Häubl, Gerald
4
Ilicic, Jasmina
4
Jong, Martijn G. de
4
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Journal of marketing research : JMR
Journal of the Academy of Marketing Science
The journal of brand management : an international journal
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
964
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
4
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
5
Robots do not judge : service robots can alleviate embarrassment in service encounters
Holthöwer, Jana
;
Doorn, Jenny van
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014326641
Saved in:
6
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
7
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
8
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
9
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
10
Family responses to resource scarcity
Hosany, A. R. Shaheen
;
Hamilton, Rebecca W.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1351-1381
Persistent link: https://www.econbiz.de/10014446689
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