//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Experiment"
~subject:"Präferenztheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Experiment
Präferenztheorie
Konsumentenverhalten
956
Brand management
343
Markenführung
343
Brand image
277
Markenimage
277
Brand
223
Markenartikel
221
Beziehungsmarketing
171
Relationship marketing
171
Market research
81
Marktforschung
81
Advertising effects
77
Werbewirkung
77
Social Web
73
Social web
73
Emotion
71
Internet marketing
70
Online-Marketing
70
Luxury goods
55
Luxusgüter
55
Marketing management
52
Marketingmanagement
52
Viral marketing
46
Virales Marketing
46
USA
45
United States
45
Personality psychology
44
Persönlichkeitspsychologie
44
Customer satisfaction
43
Kundenzufriedenheit
43
Einzelhandel
42
Retail trade
42
Theorie
42
Theory
42
Theory of preferences
41
Cognition
35
Kognition
35
more ...
less ...
Online availability
All
Undetermined
429
Free
31
Type of publication
All
Article
950
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
956
Aufsatz in Zeitschrift
956
Collection of articles of several authors
6
Sammelwerk
6
Conference paper
3
Festschrift
3
Konferenzbeitrag
3
Case study
1
Fallstudie
1
Konferenzschrift
1
more ...
less ...
Language
All
English
956
Author
All
Kumar, V.
14
Dhar, Ravi
11
Grewal, Dhruv
11
Bagozzi, Richard P.
8
Dahl, Darren W.
8
Hagtvedt, Henrik
7
Brasel, S. Adam
6
Gijsbrechts, Els
6
Grappi, Silvia
6
Hamilton, Rebecca W.
6
Heerde, Harald J. van
6
Inman, J. Jeffrey
6
Bijmolt, Tammo H. A.
5
Dellaert, Benedict G. C.
5
Goldsmith, Kelly
5
Homburg, Christian
5
Johnson, Lester W.
5
LeBoeuf, Robyn A.
5
Patrick, Vanessa M.
5
Romani, Simona
5
Ross, William T.
5
Sotgiu, Francesca
5
Zhao, Min
5
Amir, On
4
Baxter, Stacey M.
4
Berger, Jonah
4
Bettman, James R.
4
Burton, Scot
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Grohmann, Bianca
4
Gunasti, Kunter
4
Haws, Kelly L.
4
Hennig-Thurau, Thorsten
4
Hildebrand, Christian
4
Hung, Iris W.
4
Häubl, Gerald
4
Ilicic, Jasmina
4
Jong, Martijn G. de
4
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
Journal of marketing research : JMR
Journal of the Academy of Marketing Science
The journal of brand management : an international journal
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
502
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
more ...
less ...
Source
All
ECONIS (ZBW)
956
Showing
1
-
10
of
956
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Robots do not judge : service robots can alleviate embarrassment in service encounters
Holthöwer, Jana
;
Doorn, Jenny van
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014326641
Saved in:
4
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
7
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
8
Family responses to resource scarcity
Hosany, A. R. Shaheen
;
Hamilton, Rebecca W.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1351-1381
Persistent link: https://www.econbiz.de/10014446689
Saved in:
9
The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
Saved in:
10
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->