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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenimage"
~subject:"Präferenztheorie"
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Consumer behaviour
Markenimage
Präferenztheorie
Konsumentenverhalten
609
Beziehungsmarketing
94
Relationship marketing
94
Brand management
78
Markenführung
78
Market research
74
Marktforschung
74
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66
Advertising effects
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Werbewirkung
52
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Internet marketing
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Marketingmanagement
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Kumar, V.
14
Dhar, Ravi
11
Grewal, Dhruv
11
Dahl, Darren W.
8
Bagozzi, Richard P.
7
Hagtvedt, Henrik
7
Gijsbrechts, Els
6
Hamilton, Rebecca W.
6
Heerde, Harald J. van
6
Inman, J. Jeffrey
6
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5
Dellaert, Benedict G. C.
5
Goldsmith, Kelly
5
Homburg, Christian
5
LeBoeuf, Robyn A.
5
Patrick, Vanessa M.
5
Sotgiu, Francesca
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Brasel, S. Adam
4
Burton, Scot
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Haws, Kelly L.
4
Hennig-Thurau, Thorsten
4
Hildebrand, Christian
4
Hung, Iris W.
4
Häubl, Gerald
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Kukar-Kinney, Monika
4
Levav, Jonathan
4
Nelson, Leif D.
4
Pieters, Rik
4
Ruyter, Ko de
4
Sevilla, Julio
4
Simonson, Itamar
4
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Journal of marketing research : JMR
Journal of the Academy of Marketing Science
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
609
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1
Robots do not judge : service robots can alleviate embarrassment in service encounters
Holthöwer, Jana
;
Doorn, Jenny van
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014326641
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
4
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
5
Family responses to resource scarcity
Hosany, A. R. Shaheen
;
Hamilton, Rebecca W.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1351-1381
Persistent link: https://www.econbiz.de/10014446689
Saved in:
6
The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
Saved in:
7
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
8
From tablet to table : how augmented reality influences food desirability
Fritz, William
;
Hadi, Rhonda
;
Stephen, Andrew
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 503-529
Persistent link: https://www.econbiz.de/10014251232
Saved in:
9
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
10
Going healthy : how product characteristics influence the sales impact of front-of-pack health symbols
Maesen, Stijn
;
Lamey, Lien
;
Ter Braak, Anne
;
Jansen, Léon
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 108-130
Persistent link: https://www.econbiz.de/10012819743
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