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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing intelligence & planning"
~subject:"Retail trade"
~subject:"Service quality"
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Consumer behaviour
Retail trade
Service quality
Konsumentenverhalten
584
Brand management
90
Markenführung
90
Brand image
81
Markenimage
81
Beziehungsmarketing
69
Relationship marketing
69
Market research
68
Marktforschung
68
Advertising effects
61
Werbewirkung
61
Internet marketing
48
Online-Marketing
47
Experiment
45
Brand
42
Markenartikel
42
Emotion
39
Präferenztheorie
37
Social Web
37
Social web
37
Theory of preferences
37
Einzelhandel
32
Theorie
32
Theory
32
Advertising
29
Werbung
28
Online retailing
26
Online-Handel
26
Viral marketing
26
Virales Marketing
26
Perception
25
Wahrnehmung
25
Marketing management
24
Marketingmanagement
24
Cognition
23
Customer satisfaction
23
Kognition
23
Kundenzufriedenheit
23
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Undetermined
233
Free
1
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Article
580
Book / Working Paper
4
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Article in journal
584
Aufsatz in Zeitschrift
584
Collection of articles of several authors
4
Sammelwerk
4
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
584
Author
All
Dhar, Ravi
11
Phau, Ian
8
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Arli, Denni
5
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Sharma, Piyush
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Bang, Nguyen
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Che, Hai
3
Cheah, Isaac
3
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Published in...
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Journal of marketing research : JMR
Marketing intelligence & planning
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
515
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
319
Journal of travel and tourism marketing
319
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
285
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
584
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71
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
72
Non-dyadic human-robot interactions and online brand communities
Lima, Vitor
;
Zanini, Marco Tulio
;
Irigaray, Hélio …
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 724-737
Persistent link: https://www.econbiz.de/10013393525
Saved in:
73
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
74
Antecedents of information sensitivity and willingness to provide
Kang, Jun
;
Lan, Jingyi
;
Yan, Hongyan
;
Li, Wen
;
Shi, Xuemei
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 787-803
Persistent link: https://www.econbiz.de/10013393547
Saved in:
75
Green pride in sustainable versus premium brand decisions
Maior, Cecilia Souto
;
Mantovani, Danielle
;
Pinto, Diego …
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 821-836
Persistent link: https://www.econbiz.de/10013393563
Saved in:
76
Absolute number heuristic in discount frames
Wang, Bo
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 871-883
Persistent link: https://www.econbiz.de/10013393580
Saved in:
77
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
78
Effectiveness evaluation for the gamification of out-of-home advertising
Huo, Jiale
;
Jiang, Yahong
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 929-944
Persistent link: https://www.econbiz.de/10013393606
Saved in:
79
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
80
Religion, conspiracy theory and consumer ethics : a moderated mediation analysis
Griffith, Denni Arli
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 973-993
Persistent link: https://www.econbiz.de/10013393620
Saved in:
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