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subject:"Consumer behaviour"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~subject:"Werbewirkung"
~type:"article"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Werbewirkung
Brand management
64
Markenführung
64
Konsumentenverhalten
47
Brand image
37
Markenimage
37
Brand
24
Markenartikel
24
Advertising effects
23
Internet marketing
17
Online-Marketing
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Product Placement
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Product placement
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Marketing management
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Marketingmanagement
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product placement
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social media
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Musikwirtschaft
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51
Aufsatz in Zeitschrift
51
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Arli, Denni
2
Callison, Coy
2
Dardis, Frank E.
2
Kim, Eunice
2
Lee, Sang Yeal
2
McMillan, Sally J.
2
Park, Jae Hee
2
Phau, Ian
2
Schmierbach, Mike
2
Ahern, Lee
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bhat, Savita
1
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1
Burkhalter, Janée
1
Chakraborty, Uttam
1
Chang, Yu-ting
1
Cheah, Isaac
1
Chen, Huan
1
Chung, Hwiman
1
Craig, Clay
1
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1
Dewi Retno Rosari, Theresia Sri
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1
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1
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1
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1
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1
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1
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1
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Journal of promotion management : JPM
Journal of business research : JBR
418
The journal of product & brand management
285
The journal of brand management : an international journal
271
Journal of retailing and consumer services
252
Psychology & marketing
94
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
77
International journal of hospitality management
75
Journal of strategic marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Marketing intelligence & planning
60
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
58
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
54
Marketing letters : a journal of research in marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
50
Journal of the Academy of Marketing Science
49
International marketing review
48
Journal of global marketing
47
International journal of consumer studies
46
Journal of marketing
46
The journal of consumer marketing
45
Cogent business & management
44
Journal of fashion marketing and management
43
The IUP journal of brand management : IJBRM
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
International journal of advertising : the quarterly review of marketing communications
37
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of marketing research : JMR
34
Journal of advertising research
33
European journal of marketing
32
International journal of contemporary hospitality management
32
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ECONIS (ZBW)
51
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1
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
2
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
3
Attractiveness, purchase intention, and willingness to pay more for global brands : evidence from Turkish market
Akturan, Ulun
;
Bozbay, Zehra
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011979199
Saved in:
4
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
5
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
6
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
7
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
8
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
9
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011875431
Saved in:
10
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
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