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subject:"Consumer behaviour"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Markenführung"
~subject:"Social web"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Markenführung
Social web
USA
Konsumentenverhalten
557
Beziehungsmarketing
100
Relationship marketing
100
Brand management
69
Theorie
68
Theory
68
Internet marketing
67
Online-Marketing
67
Preismanagement
56
Pricing strategy
56
United States
56
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53
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Markenartikel
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Social Web
45
Viral marketing
43
Virales Marketing
43
Advertising
41
Werbung
41
Einzelhandel
40
Retail trade
40
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35
Marketing management
33
Marketingmanagement
33
Customer satisfaction
32
Kundenzufriedenheit
32
E-commerce
31
Electronic Commerce
31
Dienstleistungsqualität
29
Service quality
29
Game theory
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557
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2
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557
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Chintagunta, Pradeep K.
9
Grewal, Dhruv
9
Hauser, John R.
9
Kumar, V.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bagozzi, Richard P.
5
Bronnenberg, Bart J.
5
Chan, Tat
5
Donkers, Bas
5
Feinberg, Fred M.
5
Hoyer, Wayne D.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Dellaert, Benedict G. C.
4
Desai, Preyas S.
4
Fader, Peter
4
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Narayan, Vishal
4
Ruyter, Ko de
4
Spann, Martin
4
Albuquerque, Paulo
3
Bijmolt, Tammo H. A.
3
Bleier, Alexander
3
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Che, Hai
3
Chen, Yuxin
3
Cleeren, Kathleen
3
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Journal of the Academy of Marketing Science
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
515
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
SpringerLink / Bücher
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
557
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557
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1
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
2
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
3
Feeling the values : how pride and awe differentially enhance consumers' sustainable behavioral intentions
Yan, Li
;
Keh, Hean Tat
;
Murray, Kyle B.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10015047079
Saved in:
4
Crossing incentive alignment and adaptive designs in choice-based conjoint : A fruitful endeavor
Sablotny-Wackershauser, Verena
;
Lichters, Marcel
;
Guhl, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 610-633
Persistent link: https://www.econbiz.de/10015047909
Saved in:
5
Product recall effectiveness and consumers' participation in corrective actions
Raithel, Sascha
;
Hock, Stefan J.
;
Mafael, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 716-735
Persistent link: https://www.econbiz.de/10015047932
Saved in:
6
Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios
;
Ulqinaku, Aulona
;
Katsikeas, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Saved in:
7
How product complexity affects consumer adoption of new products : the role of feature heterogeneity and interrelatedness
Fürst, Andreas
;
Pečornik, Nina
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047772
Saved in:
8
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
9
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
10
The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
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