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subject:"Consumer behaviour"
~isPartOf:"Journal of transnational management : the official journal of the International Management Development Association"
~isPartOf:"The journal of brand management : an international journal"
~person:"Felix, Reto"
~person:"Wiedmann, Klaus-Peter"
~subject:"Luxury products"
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Consumer behaviour
Luxury products
Konsumentenverhalten
7
Brand
5
Markenartikel
5
Brand management
4
Luxury goods
4
Luxusgüter
4
Markenführung
4
Brand image
3
Markenimage
3
Marketing management
2
Marketingmanagement
2
Rules of origin
2
Ursprungsregeln
2
Advertising effects
1
Beziehungsmarketing
1
Brand experience
1
Brand love
1
Brand strength
1
Celebrity endorsement
1
Celebrity-Werbung
1
Country of origin
1
Customer perceived value
1
Customer value
1
Designation of origin
1
Dual processing theory
1
Gender
1
Geschlecht
1
Herkunftsbezeichnung
1
Hotel industry
1
Hotellerie
1
Kaufentscheidung
1
Kundenwert
1
Luxury hotel industry
1
Markenrecht
1
Market research
1
Marketing
1
Marktforschung
1
Mexico
1
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7
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7
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7
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English
7
Author
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Felix, Reto
Wiedmann, Klaus-Peter
Vrontis, Demetris
6
Johnson, Lester W.
5
Ahmed, Zafar U.
4
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Nobre, Helena
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Aldousari, Abdullah A.
2
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
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Journal of transnational management : the official journal of the International Management Development Association
The journal of brand management : an international journal
Schriftenreihe Marketing, Management
18
Journal of business research : JBR
9
Psychology & marketing
6
Marketing : ZFP ; journal of research and management
4
The journal of consumer marketing
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
International journal of consumer studies
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of consumer behaviour
2
Journal of marketing communications
2
Journal of marketing theory and practice
2
Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Schriftenreihe Marketing Management
2
The journal of product & brand management
2
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Health marketing quarterly
1
International journal of retail & distribution management
1
International marketing review
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
SpringerLink / Bücher
1
The Oxford handbook of luxury business
1
Theoretical economics letters
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
7
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1
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
3
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
4
Gender issues in consumer materialism : the case of Mexico
Felix, Reto
;
Ahmed, Zafar U.
;
Hinck, Wolfgang
- In:
Journal of transnational management : the official …
18
(
2013
)
2
,
pp. 82-100
Persistent link: https://www.econbiz.de/10009770192
Saved in:
5
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
6
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
7
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
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