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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of consumer marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Thesis"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
631
Brand management
309
Markenführung
309
Brand image
270
Markenimage
270
Brand
220
Markenartikel
218
Beziehungsmarketing
105
Relationship marketing
105
Luxury goods
56
Luxusgüter
56
Advertising effects
52
Werbewirkung
52
Social Web
51
Social web
51
Emotion
47
USA
47
United States
47
China
42
Internet marketing
41
Online-Marketing
41
Marketing management
40
Marketingmanagement
40
Personality psychology
37
Persönlichkeitspsychologie
37
Corporate Social Responsibility
29
Corporate social responsibility
29
Brand loyalty
28
Einzelhandel
28
Retail trade
28
Advertising
27
Designation of origin
27
Herkunftsbezeichnung
27
Werbung
27
Customer satisfaction
23
Kundenzufriedenheit
23
Markentreue
23
Viral marketing
22
Virales Marketing
22
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Online availability
All
Undetermined
292
Free
10
Type of publication
All
Article
624
Book / Working Paper
7
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Konferenzschrift
Thesis
Article in journal
631
Collection of articles of several authors
7
Sammelwerk
7
Conference paper
5
Konferenzbeitrag
5
Case study
3
Fallstudie
3
Festschrift
3
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English
631
Author
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Phau, Ian
6
Johnson, Lester W.
5
Lysonski, Steven
5
Wiedmann, Klaus-Peter
5
Baxter, Stacey M.
4
Chan, Kara
4
Durvasula, Srinivas
4
Felix, Reto
4
Fetscherin, Marc
4
Grappi, Silvia
4
Guzman, Francisco
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Sun, Qin
4
Abratt, Russell
3
Block, Martin P.
3
Borges, Adilson
3
Chrysochou, Polymeros
3
Cui, Geng
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hultén, Peter
3
Jassawalla, Avan R.
3
Jin, Byoungho
3
Kapferer, Jean-Noël
3
Milne, George R.
3
Mirzaei, Abas
3
Paswan, Audhesh
3
Pelsmacker, Patrick de
3
Pitt, Leyland F.
3
Poon, Patrick
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Shoham, Aviv
3
Sung, Yongjun
3
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
The journal of consumer marketing
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,930
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
Journal of marketing
288
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
631
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1
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
5
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
6
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
7
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
8
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
9
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
10
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
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