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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Butcher, Luke"
~person:"Donvito, Raffaele"
~person:"Felix, Reto"
~person:"Gabrielli, Veronica"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
10
Brand
6
Brand management
6
Markenartikel
6
Markenführung
6
Brand image
4
Luxury goods
4
Luxusgüter
4
Markenimage
4
Brand engagement
2
Product counterfeiting
2
Produktpiraterie
2
Rules of origin
2
Ursprungsregeln
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
360 videos
1
Advertising effects
1
Arousal
1
BESC
1
Bibliometrics
1
Bibliometrie
1
Brand immersion
1
Brand love
1
Celebrity endorsement
1
Celebrity-Werbung
1
Computerspiel
1
Consumer goods industry
1
Consumer personality
1
Country of origin
1
Creativity
1
Cultural identity
1
Culture
1
Delphi technique
1
Delphi-Methode
1
Designation of origin
1
Device experience
1
Dual processing theory
1
Emotion
1
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2
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Article
10
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Article in journal
10
Aufsatz in Zeitschrift
10
Language
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English
10
Author
All
Butcher, Luke
Donvito, Raffaele
Felix, Reto
Gabrielli, Veronica
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
6
Psychology & marketing
3
Journal of consumer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing intelligence & planning
2
The journal of consumer marketing
2
The journal of product & brand management
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Economia / Richerche
1
Health marketing quarterly
1
International journal of consumer studies
1
International marketing review
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of macromarketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of transnational management : the official journal of the International Management Development Association
1
Luxury marketing : a challenge for theory and practice
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
The international review of retail, distribution and consumer research
1
Theoretical economics letters
1
Working papers SES
1
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Source
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ECONIS (ZBW)
10
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1
-
10
of
10
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relevance
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date (newest first)
date (oldest first)
1
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
3
Brand engagement into self-concept and culture : a literature review for a future research agenda
Nechaeva, Olga
;
Mazzoli, Valentina
;
Donvito, Raffaele
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 414-431
Persistent link: https://www.econbiz.de/10014372595
Saved in:
4
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
5
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
6
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
7
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
Saved in:
8
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
9
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
10
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
Saved in:
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