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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Butcher, Luke"
~person:"Donvito, Raffaele"
~person:"Felix, Reto"
~person:"Grace, Debra"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
9
Brand
7
Markenartikel
7
Brand management
6
Markenführung
6
Brand image
4
Markenimage
4
Brand engagement
2
Luxury goods
2
Luxusgüter
2
Rules of origin
2
Ursprungsregeln
2
360 videos
1
Advertising effects
1
Arousal
1
Australia
1
Australien
1
BESC
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand commitment
1
Brand extension
1
Brand immersion
1
Brand love
1
Brand loyalty
1
Celebrity endorsement
1
Celebrity-Werbung
1
Computerspiel
1
Consumer personality
1
Consumer/brand relationships
1
Country of origin
1
Creativity
1
Cultural identity
1
Culture
1
Delphi technique
1
Delphi-Methode
1
Designation of origin
1
Device experience
1
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4
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2
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Article
9
Type of publication (narrower categories)
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Article in journal
9
Aufsatz in Zeitschrift
9
Language
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English
9
Author
All
Butcher, Luke
Donvito, Raffaele
Felix, Reto
Grace, Debra
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
5
Psychology & marketing
4
Health marketing quarterly
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Journal of consumer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of strategic marketing
2
Qualitative market research : an international journal
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International marketing review
1
Journal of financial services marketing : JFSM
1
Journal of global fashion marketing : JGfM
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of asset management
1
The journal of product & brand management
1
Theoretical economics letters
1
Working papers SES
1
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ECONIS (ZBW)
9
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1
-
9
of
9
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articles prioritized
date (newest first)
date (oldest first)
1
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
3
Brand engagement into self-concept and culture : a literature review for a future research agenda
Nechaeva, Olga
;
Mazzoli, Valentina
;
Donvito, Raffaele
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 414-431
Persistent link: https://www.econbiz.de/10014372595
Saved in:
4
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
5
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
6
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
7
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
8
Exploring brand extensions in the context of franchising in Australia
Weaven, Scott
;
Grace, Debra
;
Jones, Ryan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 425-437
Persistent link: https://www.econbiz.de/10009511229
Saved in:
9
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
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