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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Dens, Nathalie"
~person:"Felix, Reto"
~person:"Phau, Ian"
~subject:"Ursprungsregeln"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Ursprungsregeln
Konsumentenverhalten
9
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Brand
5
Markenartikel
5
Luxury goods
3
Luxusgüter
3
Advertising effects
2
Emotion
2
Measurement
2
Messung
2
Perception
2
Scale development
2
Wahrnehmung
2
Werbewirkung
2
Advertising
1
Associative Network theory
1
Attitude towards charitable organizations
1
Attitude towards helping others
1
Brand attitude
1
Brand extension
1
Brand genuinuity
1
Brand love
1
Brand placement
1
Brand puffery
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer emotion
1
Corporate Social Responsibility
1
Corporate image
1
Corporate reputation
1
Corporate social responsibility
1
Country of origin
1
Designation of origin
1
Dual processing theory
1
Experiment
1
Firmenimage
1
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Undetermined
5
Free
1
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Article
9
Type of publication (narrower categories)
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Article in journal
9
Aufsatz in Zeitschrift
9
Language
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English
9
Author
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Dens, Nathalie
Felix, Reto
Phau, Ian
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
11
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
5
Journal of electronic commerce research : JECR
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of consumer studies
3
Journal of consumer behaviour
3
Journal of retailing and consumer services
3
Psychology & marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Strategic change
2
The international review of retail, distribution and consumer research
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
Health marketing quarterly
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of wine business research : IJWBR
1
Journal of Islamic marketing
1
Journal of business ethics : JOBE
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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Source
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ECONIS (ZBW)
9
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1
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9
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9
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1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
Saved in:
3
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
4
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
5
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
6
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
7
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
8
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
9
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
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