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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Gil Saura, Irene"
~person:"Grappi, Silvia"
~subject:"celebrity endorser attractiveness"
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Consumer behaviour
celebrity endorser attractiveness
Konsumentenverhalten
7
Beziehungsmarketing
4
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Relationship marketing
4
Brand
3
Markenartikel
3
Einzelhandel
2
Emotion
2
Luxury goods
2
Luxusgüter
2
Product counterfeiting
2
Produktpiraterie
2
Retail trade
2
"Green" practices
1
Brand associations
1
Brand awareness
1
Brand equity
1
Brand hate
1
Brand loyalty
1
CHAID
1
Consumer emotions
1
Consumer-brand relationship
1
Corporate reputation
1
Customer satisfaction
1
Customer value
1
Dienstleistungsqualität
1
Ethics
1
Ethik
1
Firmenimage
1
Kaufentscheidung
1
Kundenwert
1
Kundenzufriedenheit
1
Market research
1
Market segmentation
1
Marktforschung
1
Marktsegmentierung
1
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4
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Article
7
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Article in journal
7
Aufsatz in Zeitschrift
7
Language
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English
7
Author
All
Gil Saura, Irene
Grappi, Silvia
Johnson, Lester W.
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
Grace, Debra
2
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Published in...
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The journal of brand management : an international journal
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Service business
3
The journal of product & brand management
3
European journal of marketing : EJM
2
International journal of hospitality management
2
International journal of retail and distribution management
2
Journal of the Academy of Marketing Science
2
Management decision : MD
2
International journal of arts management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of hospitality and tourism insights
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Journal of world business : JWB
1
Luxury marketing : a challenge for theory and practice
1
Management international review : MIR ; journal of international business
1
Market : review for marketing theory and practice
1
Percorsi
1
Psychology & marketing
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
7
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1
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7
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7
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date (oldest first)
1
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
2
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
3
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
4
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
5
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
6
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
7
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
Saved in:
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