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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Coker, Kesha K."
~person:"Maxwell, Sarah"
~subject:"Markenimage"
~subject:"Markentreue"
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Consumer behaviour
Markenimage
Markentreue
Konsumentenverhalten
6
Social values
2
Soziale Werte
2
Advertising
1
Advertising effects
1
Attachment theory
1
Behavioral economics
1
Brand
1
Brand congruency
1
Brand evaluation
1
Brand experience
1
Brand image
1
Brand management
1
Brand personality
1
Consumer psychology
1
Emotion
1
Gerechtigkeit
1
Identification theory
1
Justice
1
Markenartikel
1
Markenführung
1
Meaning transfer model
1
Online retailing
1
Online-Handel
1
Perception
1
Personality psychology
1
Persönlichkeitspsychologie
1
Preis
1
Preisdifferenzierung
1
Preismanagement
1
Price
1
Price discrimination
1
Pricing strategy
1
Product
1
Product Placement
1
Product placement
1
SEM (structural equation modeling)
1
Sales promotion
1
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6
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Coker, Kesha K.
Maxwell, Sarah
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Hegner, Sabrina
3
Kang, Jiyun
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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The journal of product & brand management
Journal of Product and Brand Management
2
Journal of business research : JBR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of Product & Brand Management. No. 6
1
Journal of consumer behaviour : an international research review
1
Journal of product & brand management, featuring pricing strategy & practice
1
The journal of media economics
1
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ECONIS (ZBW)
6
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1
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
Saved in:
2
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
3
Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.
;
Pillai, Deepa
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
Saved in:
4
The behavioral aspects of pricing
Maxwell, Sarah
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008772619
Saved in:
5
The two components of a fair price : social and personal
Maxwell, Sarah
;
Comer, Lucette
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 375-380
Persistent link: https://www.econbiz.de/10008658560
Saved in:
6
The identification of social norms of price discrimination on the internet
Maxwell, Sarah
;
Garbarino, Ellen
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 218-224
Persistent link: https://www.econbiz.de/10003993653
Saved in:
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