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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
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Consumer behaviour
Consumer behavior
Konsumentenverhalten
5
Brand management
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Behavioral economics
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Christodoulides, George
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The journal of product & brand management
NBER working paper series
515
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56
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48
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Legends in consumer behavior
42
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40
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38
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Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
2
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
3
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
4
The behavioral aspects of pricing
Maxwell, Sarah M.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566001
Saved in:
5
The behavioral aspects of pricing
Maxwell, Sarah
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008772619
Saved in:
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