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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~subject:"Markenimage"
~type_genre:"Aufsatzsammlung"
~type_genre:"Sammelwerk"
~type_genre:"Statistik"
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Consumer behaviour
Markenimage
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Brand management
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Behavioral economics
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The journal of product & brand management
Premier reference source
45
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Legends in consumer behavior
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Journal of business research : JBR
19
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer behaviour : an international research review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The cultural history series
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Consumption and public life
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Elgar research agendas
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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International journal of retail & distribution management
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International marketing review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
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2
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
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3
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
4
The behavioral aspects of pricing
Maxwell, Sarah M.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566001
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5
The behavioral aspects of pricing
Maxwell, Sarah
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008772619
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