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subject:"Consumer behaviour"
~language:"eng"
~subject:"Einzelhandel"
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Search: subject_exact:"Kundenbindungsprogramm"
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Consumer behaviour
Einzelhandel
Kundenbindungsprogramm
723
Loyalty program
723
Konsumentenverhalten
389
Beziehungsmarketing
387
Relationship marketing
386
Retail trade
117
Rabatt
83
Rebate
82
Customer satisfaction
78
Kundenzufriedenheit
78
Theorie
73
Theory
73
Sales promotion
66
Verkaufsförderung
66
USA
65
United States
65
Loyalty programs
54
Marketing management
52
Marketingmanagement
52
Preismanagement
48
Pricing strategy
48
Dienstleistungsqualität
42
Service quality
42
Hotel industry
35
Hotellerie
35
Kundenbindung
33
Online retailing
33
Online-Handel
33
Customer retention
32
Internet marketing
31
Online-Marketing
31
Mobile Business
29
Mobile business
29
Mobile communications
28
Mobilkommunikation
28
loyalty programs
26
Lebensmitteleinzelhandel
24
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24
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71
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17
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Bijmolt, Tammo H. A.
11
Tanford, Sarah
8
Mattila, Anna S.
6
Verhoef, Peter C.
6
Dorotic, Matilda
5
Meyer-Waarden, Lars
5
Bhardwaj, Renu
4
Breugelmans, Els
4
Ha, Young
4
Ieva, Marco
4
Im, Hyunjoo
4
Rabbanee, Fazlul K.
4
Ramaseshan, B.
4
Soni, Pavleen
4
Viswanathan, Vijay
4
Ansari, Asim
3
Aum, Sangmin
3
Baloglu, Seyhmus
3
Banik, Shanta
3
Beshears, John
3
Bombaij, Nick J. F.
3
Bradlow, Eric T.
3
Fearne, Andrew P.
3
Huchzermeier, Arnd
3
Hwang, Yoo Hee
3
Jung, Kwon
3
Kim, Dohyung
3
Krafft, Manfred
3
Lee, Leonard
3
Lee, Soohyung
3
Li, Zonghuo
3
Lillard, Dean R.
3
Liu, Jia
3
Lu, Xianghua
3
Milkman, Katherine L.
3
Mimouni Chaabane, Aïda
3
Moon, Heyjin
3
Pennings, Joost M. E.
3
Pez, Virginie
3
Raab, Carola
3
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Journal of retailing and consumer services
36
Journal of business research : JBR
14
Journal of retailing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of hospitality management
9
European journal of marketing : EJM
8
Journal of the Academy of Marketing Science
8
The journal of services marketing
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of promotion management : JPM
6
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
The international review of retail, distribution and consumer research
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
European journal of operational research : EJOR
3
Information systems research : ISR
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
MSI reports : working paper series
3
The Cornell hospitality quarterly
3
Theoretical economics letters
3
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Business horizons
2
Central European business review : CEBR
2
Dissertation Series CentER
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
432
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41
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
42
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
43
A study of loyalty programs in the Chinese market : the impacts of reward type, reward characteristic and product involvement
Zhang, Jun
;
Wang, Jingwen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 908-919
Persistent link: https://www.econbiz.de/10014285918
Saved in:
44
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
45
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
46
Redesigning loyalty marketing for a better world : the impact of green loyalty programs on perceived value
Flacandji, Michaël
;
Passebois-Ducros, Juliette
;
Ieva, Marco
- In:
Journal of service theory and practice
33
(
2023
)
4
,
pp. 465-487
Persistent link: https://www.econbiz.de/10014302355
Saved in:
47
Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian
;
Greer, Dominique A.
;
Pontes, Nicolas
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
Saved in:
48
Which loyalty program do customers prefer : a coalition program or a single-firm program?
Shirai, Miyuri
- In:
The journal of services marketing
37
(
2023
)
5
,
pp. 563-573
Persistent link: https://www.econbiz.de/10014276931
Saved in:
49
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
50
Modeling customer satisfaction's impact on loyalty : insights for customer-centric resource allocation
Li, Yinxing
;
Xing, Aijing
;
Terui, Nobuhiko
- In:
Service science
15
(
2023
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014293788
Saved in:
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