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subject:"Consumer behaviour"
~person:"Bauer, Hans H."
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
10
Marketing management
5
Marketingmanagement
5
Deutschland
4
Germany
4
Internet
3
Welt
3
World
3
Beziehungsmarketing
2
Cultural identity
2
International marketing
2
Internationales Marketing
2
Kulturelle Identität
2
Online retailing
2
Online-Handel
2
Relationship marketing
2
Theorie
2
Theory
2
Advertising effects
1
Branche
1
Brand community
1
Brand image
1
Brand management
1
China
1
Confidence
1
Distribution channel
1
E-commerce
1
Economic sector
1
Electronic Commerce
1
Erfolgsfaktor
1
Erlebnismarketing
1
Event marketing
1
Event-Marketing
1
Fashion
1
Handelsmarke
1
Internet marketing
1
Kommunikationsstrategie
1
Kundenbindung
1
Kundenmanagement
1
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Book / Working Paper
6
Article
4
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Collection of articles of several authors
Reprint
Article in journal
114
Aufsatz in Zeitschrift
114
Graue Literatur
35
Non-commercial literature
35
Arbeitspapier
30
Working Paper
30
Aufsatz im Buch
17
Book section
17
Sammelwerk
9
Aufsatzsammlung
6
Hochschulschrift
3
Thesis
3
Systematic review
2
Übersichtsarbeit
2
Bibliografie enthalten
1
Bibliography included
1
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1
Conference paper
1
Fallstudie
1
Handbook
1
Handbuch
1
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1
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Language
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English
6
German
4
Author
All
Bauer, Hans H.
Ko, Eunju
Laroche, Michel
Sheth, Jagdish N.
42
Belk, Russell W.
22
Jacoby, Jacob
9
Holbrook, Morris B.
8
Bettman, James R.
7
Keller, Kevin Lane
7
Hill, Ronald Paul
6
Schmitt, Bernd
6
Fitchett, James
5
Herrmann, Andreas
5
Hewer, Paul
5
Piacentini, Maria
5
Warde, Alan
5
Bala, Christian
4
Elliott, Richard
4
Foxall, Gordon R.
4
Hansen, Ursula
4
Herr, Paul M.
4
Hippner, Hajo
4
Kassarjian, Harold H.
4
Kaufmann, Hans Rüdiger
4
Malhotra, Naresh K.
4
Martínez-López, Francisco J.
4
Mick, David Glen
4
Park, C. Whan
4
Reisch, Lucia A.
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Spiller, Achim
4
Tadajewski, Mark
4
Thompson, Craig J.
4
Wang, Cheng Lu
4
Wilde, Klaus D.
4
Wildner, Raimund
4
Zaltman, Gerald
4
Aaker, Jennifer
3
Aiello, Gaetano
3
Arsel, Zeynep
3
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Published in...
All
Journal of business research : JBR
5
Cross-cultural and critical perspectives on brands
1
Source
All
ECONIS (ZBW)
10
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1
Special section: New developments in global consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-306
Persistent link: https://www.econbiz.de/10010245296
Saved in:
2
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
Saved in:
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
4
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
5
Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
Saved in:
6
Special Issue: New developments in modeling internet consumer behavior
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 915-1014
Persistent link: https://www.econbiz.de/10008653864
Saved in:
7
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
8
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
9
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
10
Konsumentenverhalten im Internet
Bauer, Hans H.
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10001851192
Saved in:
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