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subject:"Consumer behaviour"
~person:"Bettman, James R."
~person:"Hennigs, Nadine"
~person:"Rock, Bram de"
~person:"Sheth, Jagdish N."
~subject:"Behaviour"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Consumer behaviour
Behaviour
Konsumentenverhalten
13
Brand
3
Luxury goods
3
Luxusgüter
3
Markenartikel
3
Personality psychology
3
Persönlichkeitspsychologie
3
Brand image
2
Deutschland
2
Germany
2
Markenimage
2
Motivation
2
Social Web
2
Social web
2
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cluster analysis
1
Clusteranalyse
1
Consumers
1
Decision
1
Decision theory
1
EU countries
1
EU-Staaten
1
Ehrenamtliche Arbeit
1
Emotion
1
Entscheidung
1
Entscheidungstheorie
1
Markenführung
1
Market research
1
Marketing
1
Marktforschung
1
Narrative Methode
1
Narrative method
1
Open Source
1
Open source
1
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Type of publication
All
Article
13
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
50
Aufsatz in Zeitschrift
50
Collection of articles written by one author
49
Sammlung
49
Collection of articles of several authors
42
Sammelwerk
42
Arbeitspapier
35
Working Paper
35
Graue Literatur
33
Non-commercial literature
33
Book section
13
Aufsatzsammlung
4
Reprint
3
Festschrift
1
Handbook
1
Handbuch
1
Hochschulschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Thesis
1
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Language
All
English
12
German
1
Author
All
Bettman, James R.
Hennigs, Nadine
Rock, Bram de
Sheth, Jagdish N.
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Schramm-Klein, Hanna
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Böcker, Andreas
6
Dobscha, Susan
6
Gierl, Heribert
6
Grabner-Kräuter, Sonja
6
Hogg, Margaret K.
6
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Published in...
All
Luxury marketing : a challenge for theory and practice
2
The why of consumption : contemporary perspectives on consumer motives, goals and desires
2
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Handbook of brand relationships
1
Handbook of consumer psychology
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Strong brands, strong relationships
1
The Routledge companion to consumer behavior
1
The Routledge companion to identity and consumption
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
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Source
All
ECONIS (ZBW)
13
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1
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10
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13
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date (oldest first)
1
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
2
To manipulate, or not to manipulate : the naïve beliefs of the simple application of persuasion techniques
Langner, Sascha
;
Schmidt, Steffen
;
Fritz, Sebastian
; …
- In:
Consumer psychology in a social media world
,
(pp. 187-201)
.
2016
Persistent link: https://www.econbiz.de/10011586456
Saved in:
3
Brand relationships and self-identity : consumer use of celebrity meaning to repair a compromised identity
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Strong brands, strong relationships
,
(pp. 81-94)
.
2015
Persistent link: https://www.econbiz.de/10011313057
Saved in:
4
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
5
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
6
The brand is "me" : exploring the effect of self-brand connections on processing brand information as self-information
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The Routledge companion to identity and consumption
,
(pp. 366-374)
.
2013
Persistent link: https://www.econbiz.de/10009700267
Saved in:
7
Consumer culture : literature review
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Behrens, Stefan
; …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 72-99)
.
2013
Persistent link: https://www.econbiz.de/10009720268
Saved in:
8
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
9
Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Handbook of brand relationships
,
(pp. 107-123)
.
2009
Persistent link: https://www.econbiz.de/10003915578
Saved in:
10
Consumer decision making : a choice goals approach
Bettman, James R.
;
Luce, Mary Frances
;
Payne, John W.
- In:
Handbook of consumer psychology
,
(pp. 589-610)
.
2008
Persistent link: https://www.econbiz.de/10003716255
Saved in:
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